Main Club Sponsor Aviva became main club sponsor of Norwich City in 2008 and in April 2012 extended the deal by another four years until 2016. In the summer of 2015, Aviva and Norwich City announced the next chapter in one of the longest-running major commercial partnerships in the club's history, with Aviva to becoming the official Community Partner of Norwich City Football Club in a new three-year deal from the start of the 2016-17 season. As the official Community Partner of the Canaries, the team's kit for the 2016-17 campaign bears the Aviva Community Fund, which offers support and funding for inspirational local causes. This partnership has always been much more than simply putting Aviva's name on the shirt, however. It is about developing strong relationships and engaging with the local community. Each year Aviva help to deliver various events in and around the region, activities like: Aviva Norwich City Fan of the Year, the Community Chest game (where Aviva donate their shirt sponsorship to a nominated charity for a match), Aviva Team Talk events, Colney Experiences and much more. All these have contributed hugely to the feeling of community togetherness that exists at the Club and at Aviva.