NORWICH City were beaten 6-2 by Newcastle United at St James' Park to suffer a comprehensive fourth defeat of the season.
The Canaries failed to cope with the hosts' pace and incision in attack on a difficult afternoon in front of the television cameras for Alex Neil's team.
Georginio Wijnaldum scored four and Moussa Sissoko notched three assists for a Magpies team who took full advantage of some poor Norwich defensive work.
Ayoze Perez and Aleksandar Mitrovic netted their other goals, while City's efforts came through Dieumerci Mbokani and Nathan Redmond.
They now have a week to put this defeat behind them before welcoming West Bromwich Albion to Carrow Road next Saturday.
Neil made three changes from the 2-1 defeat to Leicester prior to the international break, with Mbokani selected to make his first league start for the Canaries.
Martin Olsson and Redmond returned to the fray - Cameron Jerome, Wes Hoolahan and Matt Jarvis were the trio who dropped to the bench.
Newcastle saw more of the ball in the early stages and they steadily built pressure before opening the scoring after 14 minutes.
Moussa Sissoko was their clearest danger from the offset and his strength in possession opened the space for him to play in Wijnaldum on the right-side of the box.
The Netherlands star took a touch before picking his spot, earning his team a merited early lead.
City responded well and Robbie Brady fired a sweet strike from over 30 yards that ricocheted off the outside of Rob Elliot's post, and just six minutes after going behind they were level.
Brady and Olsson combined down the left flank, with the latter left in acres of space to cross for Mbokani, who made it two in two with a deft finish beyond Elliot.
Just as it looked as though the tide had turned however, a quick break yielded a second goal for the hosts, and it was Wijnaldum again who found the net.
The midfielder rose above Steven Whittaker in the box to head home Sissoko's cross, re-establishing his team's advantage and appeasing the home crowd.
Eight minutes later, that crowd were on their feet again as more hesitant defending from the Canaries allowed Perez a second bite of the cherry from a counter-attack, this time his shot beat Russell Martin and John Ruddy before nestling in the corner.
But almost instantly Norwich were back in it, and it was Olsson with the assist once again as his cross reached Redmond at the back-post, the winger volleying home a well-executed and vital goal for his team.
The half finally settled down in the final ten minutes, and Neil will have had mixed feelings heading into the changing rooms for the break.
HALF-TIME: Newcastle United 3-2 Norwich City
Norwich showed some positive signs after the restart and were prevented from equalising on 53 minutes when ex-Magpies defender Sebastien Bassong saw his header blocked on the line.
Their dominance in the game grew, which put the Newcastle supporters on edge, and Neil brought on Hoolahan for Alex Tettey to try and exploit the ever increasing space.
However, the home team's threat on the counter-attack helped them strike two killer blows to put the game beyond City's reach.
Sissoko was the driving force again, completing a hat-trick of assists to tee up Mitrovic, who finished emphatically beyond Ruddy after a flowing move from Steve McClaren's side.
Then just two minutes on, Wijnaldum wrapped up his treble, turning home his second headed goal of the afternoon, this time from Daryl Janmaat's cross.
City rallied through Redmond, who saw his effort across goal rebound back off the post, and then Brady and Howson both saw shots from outside the box kept out by Elliot.
They couldn't contain Newcastle though, who got their sixth goal five minutes from time through that man Wijnaldum, who beat Ruddy from outside the box to cap an outstanding performance.
FULL-TIME: Newcastle United 6-2 Norwich CityGOALS
: Georginio Wijnaldum (14, 25, 66, 85), Ayoze Perez (33), Aleksandar Mitrovic (64) - Canaries
: Dieumerci Mbokani (20), Nathan Redmond (35)
: Elliot; Janmaat, Coloccini (c), Mbemba, Dummett (Haidara 65); Sissoko, Tiote (Anita 45), Colback, Wijnaldum; Perez, Mitrovic (Cisse 88). Subs not used:Woodman (GK), Lascelles, Thauvin, De Jong.NORWICH CITY
: Ruddy; Whittaker, Martin (c), Bassong, Olsson (O'Neil 84); Redmond, Dorrans (Jerome 84), Tettey (Hoolahan 61), Brady; Howson; Mbokani. Subs not used
: Rudd (GK), Wisdom, Jarvis, R Bennett.
: Anthony Taylor