NORWICH City powered into the Fourth Round of the Capital One Cup with a 3-0 victory over West Bromwich Albion at Carrow Road.
Alex Neil's team outdid their opponents for desire and adventure, winning comfortably thanks to three goals that all came in the second half.
Matt Jarvis set them on their with his second strike for the Club, before Kyle Lafferty marked his first appearance of the season with a tidy finish from Gary O'Neil's pass.
Sebastian Pocognoli's 89th minute own goal added to the Baggies' misery, but Tony Pulis will have no complaints over the final outcome.
Dieumerci Mbokani made his first start for the Canaries in one of eight changes made by manager Alex Neil from Sunday's 1-1 draw at Liverpool.
There were starts also for Declan Rudd, Elliott Bennett and Lewis Grabban among others, with Jake Kean and Lafferty named on the seven-man substitutes' bench.
Striker Victor Anichebe started in an unfamiliar defensive midfield position for the Baggies, who battled with their hosts for supremacy in the early part of the contest.
Mbokani sliced his first effort at goal well wide after receiving Grabban's pass on 21 minutes, before his strike partner had an attempt on his own, cutting inside off the left flank but curling his shot straight at Anders Lindegaard.
City were showing more attacking intent than their opponents, and they missed a golden opportunity to take the lead on 33 minutes through Elliott Bennett.
Gary O'Neil saw his deflected drive rebound off the post to Bennett, who with just a scampering Lindegaard to beat, scuffed his left-footed shot wide of the post.
Grabban then tried his luck from range again as Neil's men continued to press, but a resolute Baggies team kept the Canaries out ahead of the break.
HALF-TIME: Norwich City 0-0 West Bromwich Albion
Jonny Howson replaced ex-Baggies man Graham Dorrans at half-time for City, but it was the visitors' Craig Gardner who dipped a shot at goal for the second half's first opening on 50 minutes.
An otherwise uneventful first 15 minutes after the restart forced Neil into another substitution on 59 minutes as Wes Hoolahan stepped on for Grabban.
But it was Jarvis who fired his team ahead three minutes later, his second goal in as many appearances at Carrow Road.
Mbokani provided the assist, sliding a through ball into the winger's path, and Jarvis didn't hold back, finishing emphatically off the underside of the crossbar and leaving Lindegaard with little chance.
City's Congolese frontman then scooped an effort over the bar when off balance from Jarvis' corner, and that proved to be his final involvement as Lafferty replaced him for his first appearance of the campaign.
James McClean came on for Albion and he would have almost certainly equalised on 79 minutes when sent clean through, but Ryan Bennett made an exceptional saving tackle and Rudd collected.
The home stopper was then called into action, tipping over Rickie Lambert's powerful drive from outside the box - and it proved an important save as City added to their cushion with a second goal five minutes from time.
Hoolahan and O'Neil led the breakaway, and Lafferty outpaced Jonas Olsson before providing the perfect finish into the far corner.
Then Lafferty was in the right place again for the third, but it was Baggies defender Pocognoli who got the final touch, diverting the ball beyond his own goalkeeper.
FULL-TIME: Norwich City 3-0 West Bromwich AlbionGOALS
: Matt Jarvis (62), Kyle Lafferty (85), Sebastian Pocognoli OG (89)
: Rudd; Wisdom, R Bennett, Bassong, Olsson; E Bennett, Dorrans (Howson 45), O'Neil (c), Jarvis; Grabban (Hoolahan 59); Mbokani (Lafferty 76). Subs not used
: Kean (GK), Whittaker, Toffolo, Redmond.
WEST BROMWICH ALBION
: Lindegaard, Chester, Dawson, Olsson (c), Pocognoli, Gamboa, Anichebe (McClean 77), Gardner, Sessegnon (Leko 77), Lambert, Gnabry (McManaman 68). Subs not used
: Rose (GK), Ward, Edwards, Donnellan.
: Craig Pawson
GOLDEN GOAL TIMES
: 61:10, 84:47, 88:28