NORWICH City are delighted to confirm Delia's Canary Catering is to be sponsored by Waitrose, as part of the exciting alliance announced last week.
The Club's market-leading catering business will be known as 'Delia's Canary Catering sponsored by Waitrose'.
The deal will run for at least one year and follows a prestigious national advertising link-up between Delia and Waitrose announced last week.
Waitrose has 225 stores across the UK, including branches in Eaton, Swaffham, Saxmundham, Bury St Edmunds and Wymondham.
Delia's Canary Catering is the Club's flagship restaurants, conference and banqueting, special events and matchday hospitality business directed by Delia herself.
Delia Smith said: "I'm delighted a top-quality brand like Waitrose is sponsoring Delia's Canary Catering. I believe it's the perfect partnership which will help to take our operations to a new level and be of immense benefit to the Football Club - and I'm looking forward to the many ways we can work together."
Rupert Thomas, Waitrose Director of Marketing said: "We are extremely proud that through our partnership with Delia we will also be able to help share our love of food with the supporters and fans of Norwich City Football Club."