IN AN unprecedented initiative at Norwich City, designed to directly benefit good causes in the county, AVIVA, the Canaries' main Club sponsor has offered to swap its branding on the first team shirts for one match on October 25 when City play Doncaster Rovers at Carrow Road.

Five Norfolk charities, nominated by members of the public, were selected to go forward to a public vote to win the opportunity to sponsor Norwich City Football Club for a day.

Readers of the Eastern Daily Press have spent the last week collecting tokens to vote for the charity they want to win the valuable prize. The community response to Aviva and the Eastern Daily Press' Community Chest Challenge has been amazing, with thousands of tokens collected for the respective charities. The tokens are currently being counted and the overall winner will be announced in the EDP this Saturday, October 11.

The five charities up for the vote are:

Big C - committed to the care and support of cancer patients in Norfolk and Waveney.

East Anglian Children's Hospice - helping local children with life-threatening conditions - and their families, make the most of life.

The Benjamin Foundation - providing a range of support services and opportunities to children and young people in need across Norfolk.

Nelson's Journey - providing a service to children and young people who have experienced the death of a significant person in their life e.g. mother, father, sibling etc.

The Norfolk and Norwich Association for the Blind - local independent blind Charity which receives no state funding and helps around 20,000 blind and partially sighted people in Norfolk.

The winning charity will get its logo and name on the team's shirt at a match expected to attract a crowd of 20,000 plus. It will also win the use of the Aiva executive box, advertising space in the official programme and around the ground, PA and scoreboard announcements on matchday and collectors around the stadium.

The winner will be able to raise vital funds through the auction of unique football shirts, the use of the executive box to either raise money, or simply thank their volunteers or contributors. They'll also win a player appearance for use at other fund-raising events (subject to Norwich City approval).