CITY-based Constitution Motors are the latest company to join the 'We're Backing City' campaign.

As part of a new one-year partnership with the Club, Constitution have supplied the Canaries with six brand new Hyundai i30s for various departments, as well as an i30 for NCFC Community Ambassador Jerry Goss.

Norwich City season ticket holders can take advantage of a special offer on Constitution's Hyundai i20 and i30 if they present their season ticket at the dealership based on Constitution Hill.

Constitution Motors Managing Director Ian Coates is a keen City fan and said his company was happy to be supporting the Canaries. He commented: "We're delighted to be in partnership with Norwich City and supplying them with our specially-branded i30s.

"It's the first time I have allocated all of our annual PR budget into one project, but the exposure we get through the deal and when the cars are out and about in the city and county is excellent.

"Of course Hyundai as a global brand are big supporters of football with a number of high-profile sponsorships. For example they sponsor the Hyundai A-League in Australia, the game's governing body FIFA and are official partners for the 2010 World Cup.

"On a local level it's good for us to be supporting the local football club during a challenging time."

Constitution Motors Managing Director Ian Coates hands
the fleet of Hyandai i30s to City's Gary Cook

City's Sponsorship and Advertising Manager Gary Cook said: "We're very happy with the deal we've agreed with Constitution Motors. The Hyundai i30 is ideal for staff to use on business trips in the city and throughout Norfolk - as well as for those long drives to away games!

"In a financially tough time for the Club, the backing of local companies like Constitution Motors is vital to us and we're very pleased they are supporting City through this deal."

The 'We're Backing City' campaign was launched at the beginning of July, with the Club working hard with all of its business partners, clients and suppliers to see if they can identify pro-active ways they can help during this challenging time for Norwich City.

Main Club sponsors Aviva kicked off the initiative by agreeing to extend their sponsorship of the Canaries to a fourth year and taking on sponsorship of the Geoffrey Watling City Stand.

Other partners of the Club are following suit by negotiating new deals, re-negotiating existing deals and exploring ways to help the Canaries cut their costs.

Any companies who are able to support the initiative will be able to use the 'We're Backing City' logo in their publicity material.