ANOTHER local business has joined the 'We're Backing City' initiative with city-based norwichapartment.com adding their support.

The company was established last year, but Nigel Collison who is a life-long Canary fan has been supporting the Club through sponsorships and advertising for the last eight years with his other business venture East Anglia Electrical Services Ltd based in Cambridge.

"We've been involved since 2001 when we first sponsored the Club as East Anglia Electrical Services Ltd, with an Associate Match Sponsorship at the Chelsea FA Cup match," said Collison.

"Our new business venture norwichapartment.com was created just over a year ago. We provide luxury city centre apartments as an alternative to hotel accommodation, to both the leisure and business markets."

This season the company has undertaken further matchday sponsorships and increased their spend with additional season tickets, Gunn Club passes and sponsorship of Club photographer, Roger Harris.

Collison added: "We want to be a part of Norwich City and to be able to assist in any way we can is a huge honour."

Norwich City's Matchday Hospitality Manager, Dawn Towns said: "We have worked with Nigel, his family and colleagues for a number of years and are really grateful for their continued investment in the Football Club.

"This time through their new venture norwichapartment.com they have sought more sponsorship opportunities and we are delighted they are helping to back City in this way."

Pictured are Nigel and Pauline Collison (left) with City's Dawn Towns and Emma and Andrew Parker (right) of norwichapartment.com

The 'We're Backing City' campaign was launched at the beginning of July, with the Club working hard with all of its business partners, clients and suppliers to see if they can identify pro-active ways they can help during this challenging time for Norwich City.

Main Club sponsors Aviva kicked off the initiative by agreeing to extend their sponsorship of the Canaries to a fourth year and taking on sponsorship of the Geoffrey Watling City Stand.

Other partners of the Club are following suit by negotiating new deals, re-negotiating existing deals and exploring ways to help the Canaries cut their costs.

Any companies who are able to support the initiative will be able to use the 'We're Backing City' logo in their publicity material.