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Norwich City are committed to creating inclusive and welcoming environments where children, young people and adults at risk feel safe, valued and respected in line with our club values.

We aspire to create a culture where peoples views are asked for and they also feel confident to offer their own opinions. We believe this helps develop an environment where children, young people and adults feel able to share their concerns and everyone can challenge poor practice or behaviour.

Our dedicated Safeguarding Team work in partnership with colleagues, stakeholders and statutory agencies to keep those at risk safe from the risk of harm.

Our Head of Safeguarding, Gary Dack has overall responsibility for the following:

  • Strategic responsibility for safeguarding children, young people and adults at risk.
  • Effective partnerships with external bodies e.g. Police, Social Services, Schools, Health, Premier League, EFL, FA, Norfolk Safeguarding Children Panel, Norfolk Safeguarding Adults Board and NGO support agencies.
  • Promoting awareness of safeguarding issues so all can play their part in preventing, identifying and responding to abuse.
  • Providing guidance and support to staff dealing with operational safeguarding matters.
  • Ensuring that the Club provide a proportionate and necessary response to safeguarding risk.
  • Ensuring that our safeguarding practice meets current industry standards.

Norwich City Football Club plan to embed an inherent safeguarding culture which is underpinned by safer recruitment, safer practice and workforce development. To measure our success we will encourage audit, feedback and data analysis to ensure we understand any areas which may benefit from development.

Click here to view a copy of our Safeguarding Strategic Plan.

Our safeguarding policy is currently under review however it can be used for information in the interim.

Safeguarding Policy to view/download.

Our Safeguarding Code of Conduct provides a framework of expected standards and behaviour to which all staff and partners are expected to adhere. This is not an exhaustive list. Staff and partners are expected to ensure that the safety and welfare of children, young people and adults at risk is the primary consideration where no policy or guidelines exist.

Safeguarding Code of Conduct to view/download.

Anybody who believes a child, young person or adult at risk is at immediate risk of harm should contact the Police as soon as possible (Telephone 999 or 101)

Any non-urgent concerns about the welfare of a child, young person or adult at risk should be reported to Norfolk County Council’s customer services line on 0344 800 8020.

Alternatively, you can report club related concerns to our Safeguarding Team as below:


Telephone: 01603 721902

Mobile: 07780 475 005

Further Advice can be sought from the below:

Premier League

Our Safeguarding Team can be contacted for advice, to raise a concern or to help you get in touch with your Club’s Safeguarding Team.

Call: 0207 864 9000

The FA

The Football Association is English football's governing body. You can learn more about safeguarding in football on their website and safeguarding concerns can be emailed.

CLICK HERE to visit their website


Think you know

Advice on internet safety and safe surfing. You can contact them confidentially if something has happened online which has made you feel unsafe, if you are worried about somebody else, or to report online abuse.

CLICK HERE to make a report

CLICK HERE to visit their website



Childline is a free and confidential service for children and young people up to their 19th birthday. They are available any time, day or night. You can contact them by phone, by email or through their 1-2-1 counsellor chat.

Call: 0800 1111

CLICK HERE to visit their website



Adults can contact the NSPCC helpline to get advice or share their concerns about a child, anonymously if they wish. Trained professionals are available 24 hours a day, 7 days a week. In an emergency and/or if someone is in immediate danger, call the Police on 999 (101 for non-emergencies).

Call: 0808 800 5000


Ann Craft Trust

Contact the Ann Craft Trust safeguarding adults advice helpline by calling. Visit their website for further advice or support.

Call: 0115 951 5400

CLICK HERE to visit their website



The PFA Safety Net is an online support service for Academy players that offers advice and information on matters like mental health, relationships and lifestyle choices. Parents/carers and club staff can also access this service for advice and information. The Safety Net forms part of the PFA Youth Advisory Service that offers independent advice relating to; Football Authority rules, regulations and Academy registration and contractual offers.

Call: 0161 235 0575

The Offside Trust

The Offside Trust is the organisation set up and run by survivors of child sexual abuse in sport.

It provides support and advice on the healing journey and works to improve awareness of safeguarding.

CLICK HERE to visit their website


Educate against hate; Government advice and trusted resources to safeguard children from radicalisation, build resilience to all types of extremism and promote shared values.

HM Government