First Team Staff
Stuart Webber joined Norwich City to take the newly-created post of Sporting Director in April 2017 as part of a restructuring process at the Club. He moved to Carrow Road from Huddersfield Town, where he had held the position of Head of Football Operations since 2015.
Prior to joining the Terriers, Webber spent two years as Head of Recruitment at Wolverhampton Wanderers following previous stints at Queens Park Rangers, Liverpool and Wrexham.
He leads all aspects of the Club's recruitment strategy, working with the Head Coach to identify players with the commitment and hunger to improve performances on the pitch.
Daniel Farke was appointed as Head Coach of Norwich City in the summer of 2017.
The 40-year-old joined the Club from Borussia Dortmund II on a two-year deal, having led the German giants’ reserve team to a second-place finish in the Regionalliga West in 2016-17.
Regarded as one of the most highly-rated young coaches in Germany, Farke had previously spent six years with SV Lippstadt 08.
Assistant Head Coach
Edmund Riemer moved to Carrow Road ahead of the 2017-18 season to take on the role of Assistant Head Coach.
Previously working with Daniel Farke at Borussia Dortmund II and SV Lippstadt 08, the 32-year-old represented the likes of Paderborn during his playing days.
First Team Coach
Alan Irvine joined Norwich City as First Team Coach in July 2016 after a spell with Blackburn Rovers.
The 57-year-old began his coaching career as a youth coach at Rovers, before taking in stints at Preston North End, Newcastle United and Everton.
He returned to Preston as manager in 2007, and guided the Lilywhites to the Championship play-off semi-finals in his first season in charge.
Irvine subsequently spent time as boss of Sheffield Wednesday between 2010 and 2011, ahead of managing Premier League side West Bromwich Albion during the opening months of the 2014-15 campaign.
He became Interim Head Coach of the Canaries in March 2017, overseeing the side for the final ten matches of the 2016-17 campaign.
First Team Coach
Frankie McAvoy joined Norwich City as First Team Coach in February 2015.
That move saw him reunited with Alex Neil after the pair had spent the previous decade at Scottish Premiership outfit Hamilton Academical.
McAvoy became Neil's assistant when he took over as player-manager at New Douglas Park in May 2013.
His first coaching job was with Dunfermline Athletic before he joined Hamilton as an Academy coach in 2005.
He progressed to become Academy Director, and then moved into the first-team department under Neil's predecessor Billy Reid.
Dean Kiely joined Norwich City in March 2015, after a lengthy association with West Bromwich Albion.
It was with the Baggies where Kiely began as a schoolboy, before moving on to a number of clubs ahead of making his senior debut for York City in 1990.
He made over 200 appearances across a six-year spell, but left for Bury prior to a 1999 switch to Charlton Athletic.
After a short stint with Portsmouth he made a return to the Hawthorns in 2007, eventually retiring as a player in 2011 to become a full-time member of the coaching staff.
During his career, he appeared 11 times for the Republic of Ireland national team.