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Club News


17 December 2012

Partnership with US global brand management experts

NORWICH City Football Club is delighted to announce a new premium three-year partnership for the Club with major US global brand management experts Front Row Marketing Services (FRMS).

Below is a copy of a press release sent to media around the world by FRMS to celebrate our new deal:

Norwich City FC Retains Front Row Marketing Services For Global Marketing Partnership Consulting

Barclays Premier League Club Looks To Expand Its Branding, Sales and Marketing Footprint

Philadelphia, PA – Norwich City Football Club of the Barclays Premier League today announced a three-year consulting agreement with Comcast-Spectacor subsidiary Front Row Marketing Services, one of the world’s largest and fastest-growing sports and entertainment marketing firms. The agreement will allow the Canaries to find new ways to expand their brand globally as well as identify new sponsorship opportunities for the club. Norwich City currently holds the 7th position in the EPL and plays their home matches at Carrow Road Stadium. This is the first-ever partnership Front Row has entered into with one of English football’s elite clubs.

“We are very excited to work with Norwich City as they grow their business opportunities not just domestically, but around the world,” said Chris Lencheski, President of Front Row Marketing Services. “There are few global properties hotter these days than Barclays Premier League football clubs, and we think the Canaries are uniquely primed to take advantage of that platform. In Delia Smith, the UK’s bestselling cookery writer and television presenter, having sold over 21 million copies of her books worldwide, the Club has a majority owner who is a genuine fan, and it’s great to be working with a successful woman in a male dominated environment. She is more than simply another owner – the fans can identify with her as a fellow supporter and if she believes in a partner, that’s a major positive because she is so authentic and that resonates with consumers.”

David McNally, CEO of Norwich City FC, said: “I’m delighted to confirm this exciting new partnership with Front Row Marketing Services. Their depth of experience and expertise in the field of sports brand development and marketing on a global scale will continue to help us to meet our objectives of significantly expanding Norwich City’s global footprint. We very much look forward to working with them in the years ahead.”


Front Row will assist Norwich City FC with identifying new brand partnerships for the club, as well as helping plan and implement a series of friendlies for the club around the world. The agreement will also allow Front Row to assist in identifying and securing high profile artists and entertainment acts to enhance the experience at Carrow Road, as well as creating additional revenue streams for the club away from its EPL schedule.

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