Aviva kicks off a weekend of sport for charity partnerNORWICH City main club sponsor Aviva is once again handing over its sponsorships this weekend in aid of Railway Children, a charity supporting children who run away from home.
The Canaries will join a host of celebrities, as well as clubs and players from Aviva Premiership Rugby, in supporting Railway Children's 'Take 5' campaign.
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The campaign aims to raise awareness of the fact that 100,000 children run away from home in the UK every year - that's one every five minutes, or 18 during our game against Spurs. As well as wearing specially rebranded shirts for the game, City's players will also be joining the effort on Twitter, posting 'Take-5' selfies of themselves along with the #Take5 hashtag.
Aviva will donate £1 to the cause every time the #Take5 hashtag is used in a tweet or retweet, up to a total of £100,000.
Norwich City Director Stephen Fry commented: "Let's all use the power of sport to make the most of Aviva's generosity, and raise a huge wedge of cash for Railway Children. Come on all you tweeters; #Take5 to help us raise a significant amount of money for the lovely people at Railway Children to continue their great work in supporting young people who feel alone and are at risk on our streets."
As part of their international Street to School programme, Aviva works in partnership with Railway Children in the UK to raise awareness of this hidden issue, as well as providing vital funds for the charity to deliver crucial support and services before, during and after young people run away from home.
Norwich City manager Chris Hughton joined Aviva and Saracens defence and forwards coach Paul Gustard at a Railway-Children-funded project in North London this week, called New Horizons, and gained a new appreciation for the vital work undertaken by the charity.
Hughton said: "We are proud to once again join long-term club sponsors Aviva in supporting Railway Children during this weekend's clash with Tottenham. As a father myself, I can't even begin to imagine what it would be like to have your own child run away from home. To think that 18 children are estimated to run away from home during Sunday's game says a great deal. We hope to raise as much awareness as possible over the Aviva Community Weekend to help support children who may run away from home."
Along with donating shirt logos, Aviva will also be placing adverts in City's matchday programme, placing messages on the pitch-side LED signs, and promoting the charity on media backboards. All in an effort to provide as much noise about Railway Children as possible.
Limited edition NCFC match shirts signed by players will also be auctioned with proceeds going to Railway Children. Only 36 of these shirts will be produced for the game (two for each player in the squad). More information on the auction can be found at www.ebay.co.uk/usr/norwichcitycarrowroad.
Find out more about Railway Children and the Take 5 campaign