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Club News


5 August 2015

City link up with Seriously, creators of award-winning mobile game Best Fiends

NORWICH CITY are delighted to announce a major and exciting new partnership with Seriously, the creators of the award-winning mobile game, Best Fiends.

This is believed one of the first ever mobile gaming sponsorships for a Premier League football team and is certainly a first for Norwich City.

As part of the partnership, the Club and Seriously will launch Coding for Kids, a programme that will help educate and get young people excited about digital and mobile technology. The programme will give children insights into how some of their favourite mobile games are developed, so that one day they can build games themselves like the ones they love playing.

David McNally, Chief Executive at Norwich City, said: "This is a ground-breaking partnership, a first for us and indeed one of the first of its kind in the Premier League between a club and a leading mobile gaming provider.

"We are really impressed with the energy and passion of Seriously and the tremendous impact their popular Best Fiends game is having around the world.

"This substantial partnership with the Club will help them to champion their great products to the Premier League and Norwich City's massive global audience. Meanwhile I hope as many City fans as possible will enjoy playing Best Fiends and come along to be part of the 'Coding For Kids' event, which promises to be great fun."

"Norwich City Football Club has an extraordinary appeal worldwide with a passionate local fan base and a family-focused approach," said Andrew Stalbow, co-founder and CEO at Seriously. "We are excited to work with a team that shares similar values and aspirations as we continue to build our own fan base for Best Fiends on a global scale."

Seriously is building mobile games that are designed to be developed into global entertainment properties. The company launched their first mobile game, Best Fiends, in October, and since then the game has been downloaded over 15 million times with over 1.3 million daily active players. Seriously plans to release their second game in the trilogy later this year.

Download Best Fiends for iOS, Android and Amazon devices at

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