Carrow Road meeting dedicated to football's equality and inclusion organisation
TOMORROWâS match against Blackpool has been dedicated to celebrating the work of Kick It Out, footballâs equality and inclusion organisation, as part of its âSeason of Actionâ.This follows on from a visit by City winger and Kick it Outâs Next 20 Ambassador Nathan Redmond earlier this week to Great Yarmouth High School where he met children and took part in an anti-discrimination workshop.
Founded in 1993, Kick It Out has altered the landscape of football by educating, raising awareness and campaigning to make the game a more safe, welcoming and comfortable environment free of all forms of discrimination, prejudiced attitudes and abusive behaviour.
The âSeason of Actionâ format â introduced last season to recognise Kick It Outâs 20-year anniversary â has replaced the traditional âweek of actionâ which used to fall in October, with the season-long drive providing a greater opportunity for Kick It Out to display the breadth of its work across the game.
During tomorrowâs fixture, both sets of players, management staff and supporters alike will embrace the diversity of English football by wearing Kick It Out t-shirts, donning badges and stickers, and distributing promotional materials.
This yearâs âSeason of Actionâ has a specific focus on supporting grassroots and community activity with professional football clubs continuing to play a leading role in spreading the message of inclusivity to all of their local stakeholders throughout the 2014-2015 season and beyond.
Roisin Wood, Director of Kick It Out, said: âWe are determined to strengthen our presence at grassroots and community level to help further educate the future players, coaches, supporters and administrators of the game on what Kick It Out represents, and the need to banish all forms of discrimination.
âMany professional football clubs act as the hub for their local community, and set a real example by raising awareness of equality and diversity issues. Nominated âSeason of Actionâ fixtures are the perfect platform for clubs to reinforce their commitment to Kick It Out and its ethos.â
During the âSeason of Actionâ, Kick It Out is providing supplementary resources, running a national education competition, undertaking school workshops and facilitating player visits led by its âNext 20â ambassadors from across the Premier League, Football League and Womenâs Super League.
To keep up-to-date with the latest âSeason of Actionâ news, you can download the free Kick It Out app via the App Store and Google Play.
The app, which was successfully launched in July 2013, also allows users to report discriminatory abuse they see, hear or are on the receiving end of.Â
Do you want to play a more active role in Kick It Outâs âSeason of Actionâ? If so, you can get in touch with the organisation by calling 0207 253 0162, emailing info@kickitout.org and via Twitter, Facebook and Instagram.
NEXT AT CARROW ROAD
Blackpool, Saturday February 7, 3pm
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