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Club News


31 July 2015

Alan Boswell Group sign partnership extension for another two years

Regional insurance Brokers and Financial Planners Alan Boswell Group and Norwich City are today delighted to announce a further renewal of their long-standing sponsorship agreement.

Having first joined forces in 2010, when the Club were in League One, the latest agreement reconfirms Alan Boswell Group as the Club's Official Insurance Provider until the end of the 2016/17 season.

Alan Boswell Group will continue to benefit from stadium advertising rights and hospitality while supplying Norwich City with all insurances for Carrow Road and Colney.

Alan Boswell Group is a Top 20 UK Independent Insurance broker and one of the region’s leading financial advisers. It has been the preferred insurance broker for Norwich City Football Club throughout the past seven seasons providing insurance, risk management and claims services to the Club placed, where appropriate, with main club sponsor Aviva.

"We are very pleased to renew our sponsorship agreement with Norwich City," said Alan Boswell, CEO of Alan Boswell Group. "The partnership to date has provided both parties with numerous benefits but most importantly we are delighted that we are able to support the Canaries as they embark on another Premier League journey."

Norwich City’s CEO, David McNally said "The partnership we have with Alan Boswell is very important to the Club and we are delighted with the extension and the show of support. The personal service we receive from them has been second to none and we’re very pleased that they have, once again, committed to support the Club for the next two years. They have been excellent regarding our insurance needs and a great example of that were the flash floods we experienced here at the stadium a couple of years ago and the way that unfortunate situation was dealt with to a successful conclusion.”

During the summer break in 2013, the Club was hit by flash-flooding which affected various parts of the ground severely jeopardising the Club’s preparations for the new season.

“It had been raining really heavily all morning when the call came through to say that we had water coming in to the Russell Allison Lounge.” said Jon Leggett, Facilities & Project Manager at Norwich City. “I just assumed it was a little bit of water.”

It wasn’t. In all over 1,000 square metres of the Barclay stand was under an inch of water and it wasn’t just limited to one area of the ground. The catering offices and areas of the City stand were affected, as was the Jarrold Stand.

It was clear that major works would be required and an insurance claim would need to be made. The club called their insurance broker, Alan Boswell Group, where claims specialist Sharon Coombs-Hoar was allocated the claim.

Sharon liaised, on behalf of the Club, with all parties helping ensure that the areas of the stadium affected were restored to pre-flood standards.  There were a number of challenges Sharon had to help the Club overcome, including sourcing 5,000 floor tiles from Italy within an incredibly short timescale.

“It was important to the Club to ensure the hospitality areas were of the highest standard.  It wasn’t plain sailing but despite the vast amount of work it was completed in time for the start of the season.” explained Sharon.

“The support that we received from Alan Boswell Group was first class,” said Jon. “From the first meeting we had on site, the day after the flood, we felt very positive and confident that the situation would be resolved professionally and to the timescales required. Sharon ensured that it felt like a personal service through her many site visits and her pro-active approach.

“We were extremely pleased with the level of service provided by Alan Boswell Group. The scale of the works was vast and a huge amount of effort by the Club, contractors and Alan Boswell Group meant that the Club was ready for the season. Had it not been for this then the consequences to our customers and supporters may have been severe.”

If you would like to find out how Alan Boswell Group could help you or your business please call 01603 218000.

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