Canaries commit to 2024 as new kit smashes recordsCITY are delighted to announce a new eight-year deal with Errea which will see the Italian sports manufacturing experts producing the Canaries’ kits until 2024.
The news comes hot on the heels of yesterday’s launch of the eye-catching 2015-16 Errea home kit, which we are pleased to confirm has smashed the record for first-day sales in the history of the Club selling replica kit.
Following its launch at the Royal Norfolk Show, sales of the new shirt over the next 24 hours were a massive 20 per cent higher than those achieved in the same period after the launch of any of the Club’s previous kits – including last season’s and those worn in previous Premier League campaigns.
The Canaries first joined forces with Errea in the summer of 2011 and sales of their innovative and stylish home and away kits since then have consistently been higher than those achieved under previous kit partnerships.
The current deal was due to expire in 2016, but City Chief Executive David McNally, pictured below with Errea Chairman Angelo Gandolfi, said everybody at the Club is delighted to have agreed to extend our successful partnership with the Italian company by a further eight years.
He commented: “The quality of the kits Errea have provided us and their levels of service to us and to the fans have quite simply been second to none. We’ve been particularly impressed not only with their state-of-the-art Italian design studios but also with their dedication and commitment to Norwich City as one of their most important clients.
“The record-breaking success of the new 2015-16 home shirt sales in the first 24 hours is merely the latest in a long line of success stories for our partnership with Errea and we are really looking forward to working with them on many more exciting products and launches over the years ahead.”
NCFC Head of Retail Steve Balmer-Walters said: “We’re really pleased to extend our partnership with Errea and look forward to working with them in the seasons ahead.
“Working with them on this latest kit has been hugely exciting and the feedback we’ve had from speaking to people who have already bought the shirt at the Royal Norfolk Show or from our Canaries Official Stores has been really positive. We’d certainly like to thank our fans once again for their fantastic support.
“The sales figures are comfortably our best ever and it’s set to be another busy and productive summer for us and Errea, as we also have a very exciting away kit to be launched in the next few weeks as we get ready for our return to the Barclays Premier League."