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Club News


4 August 2016

Rising challenger brand links up with the Canaries

NORWICH City are delighted to confirm it has teamed up with Utilita Energy in a new exciting partnership deal.

It will become the official energy partner of the Norfolk Club for the 2016-17 season as the Club looks to challenge for promotion back to the Premier League. 

Utilita Energy and Norwich City will run a number of initiatives throughout the season, including the offer for every Norwich City fan who switches to Utilita to receive a £25 retail voucher to spend in Canaries Official stores or online with the Club. 

Ben Tunnell, Head of Business Development for Norwich City commented: "We’re delighted to partner with the team at Utilita Energy. 

"As a commercial department we endeavour to not only find the most favourable partnership deals for the club but for our supporters too, and this is a great example of that."

Jem Maidment, Head of Communications at Utilita Energy, added: "Norwich City is a huge club with a fantastic, loyal support – we are absolutely delighted to become its official energy partner.

"We want to engage with the club and its fans in a smart way. We believe this will be a great deal for the club, for us, and most importantly Norwich City’s large army of fans who can benefit from our fantastic services."

Fans can sign up now by going to and typing in the promo code ‘CANARIES’ when switching – or call 0345 206 8777 and quote ‘CANARIES’. 

Utilita is the leading provider of smart Pay As You Go energy in Great Britain, offering every customer it supplies with free smart meters and a price commitment it has held since 2008 to be cheaper than the ‘Big 6’* energy suppliers. 

It has quadrupled its customer base from 90,000 in April 2015 to more than 375,000 in July 2016 and has reduced its gas prices four times in the last 12 months. 

More details are available on 

*Based on Ofgem medium consumption (12,500 kWh for gas and 3,100 kWh for electricity) and using the best Dual Fuel standard variable prices available to prepayment customers from  the Big 6 suppliers.

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