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21 December 2016

New City Academy boss to begin work in January

INCOMING Norwich City Academy Manager Richard Money says joining the Canaries in early 2017 won't be 'just any job' for him.

The 61-year-old will link up with City in the first week of January, having most recently worked as Academy Director of MLS startup Atlanta United.  

It marks the ideal opportunity for Lowestoft-born Money, who told "All my family are season ticket holders, so it's not just any job for me.

"The opportunity to come back to the UK was important at this stage. The fact that it's with Norwich makes it extra special.

"I supported the club as a boy and came close to joining them from Liverpool as a player, so I'm told. I didn't know that at the time, but I spoke to Ken Brown years later and he told me the story.

"It's a place that means a lot to me and my family."

Money boasts an impressive record in football, coupling successful spells as manager both in the UK and abroad with prolonged stints bringing players through a number of Academy set-ups.

"I look at all those experiences as a plus," he added when reflecting on the variety of roles he has held throughout his career.

"It prepares you for most of the challenges you'll face, especially in a job like this. It's important to understand that in every job I've been in the promotion of young players has been key for me.

"The development of young players is crucial to any football club. Norwich has a Category One level Academy and we need to make sure we work hard to maintain that status.

"We're already in a good place as an Academy but we'll look at the small changes we can make it to take it to the next level. I'll have a good look at it and take ideas on from people."

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