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Club News


25 July 2016

Region's leading motor dealer group partners with City

DESIRA Group Plc, one of the region’s leading motor dealer groups, is proud to be unveiled as the new Official Car Supplier to Norwich City Football Club, in association with Fiat.  

The family-owned dealer group have eight branches across Norfolk, Suffolk and North West London and have provided the Canaries with seven cars from the Fiat range.

With a mix of the all-new Fiat 500x SUV and the award-winning stylish Fiat 500 cars, they will be used by the Colney Training Centre staff and Club commercial and media teams to travel around Norwich and to matches across the nation.

Desira Group believes the partnership is a perfect platform to showcase the Fiat range. With a significant branding presence in and around Carrow Road, Desira will be able to build upon its partnership programme with a range of new marketing, digital and promotional activities to engage with Norwich City fans.

Steve Hobin, Head of Partnerships at Norwich City, said: “We are absolutely delighted to be working with Desira Group Plc and Fiat. We have had a strong relationship with Desira over the years and they have always supported us.  

"We are now really excited to reveal them as our Official Car Supplier and help showcase with them the fantastic range Fiat have to offer.

"Established for over 44 years, the aim of the Desira Group Plc has always been to provide exceptional service and offer fantastic value for money to both their loyal and new customers, which is a perfect fit for both the fans and Club." 

Stuart Stone, Managing Director of Desira Group Plc, added: "Desira have always been a proud supporter of Norwich City Football Club and I am a very devoted fan. So we are thrilled to now be an Official Partner and are really keen to see the team do well this season. 

"With the iconic Fiat 500, which is now more surprising, more connected and bolder than ever, and the all-new Fiat 500X technology-savvy SUV, they will be a great benefit to the Club." 

You can visit the Desira website here and read about their announcement here.

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