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Club News


29 September 2016

Canaries welcome first back-of-shirt sponsor, bidstack

NORWICH City Football Club is delighted to confirm a ground-breaking new back-of-shirt sponsorship with innovative UK digital advertising company bidstack.

bidstack’s logo will appear on the back of all three Norwich City shirts in the first partnership of its kind in the Club's history, above the players' names and numbers.

Fans travelling to Molineux for Saturday's Sky Bet Championship clash against Wolverhampton Wanderers will see the City players sporting the new logo for the first time, when the Canaries will be wearing this season's much-talked-about third kit.

bidstack enables anyone to promote their message on digital billboard space. Upload your own designs or use their free template builder to create an advert in minutes. Promote your business, promote your gig, propose to a loved one, or simply see your face on a big screen.

City's Director of Commercial, Ben Kensel, said: “We're absolutely delighted to have agreed this partnership with an innovative, emerging digital company like bidstack.

"It's a first for Norwich City and a really positive deal for both parties. We're looking forward to seeing them on our shirts in action for the first time at Molineux on Saturday and to working with them closely in the future."

James Draper, CEO of bidstack, commented: "bidstack is delighted to partner with Norwich City. The forward thinking mentality and cutting-edge technology within Carrow Road attracted us to the club and we're ecstatic to be supporting the Canaries' during this exciting Sky Bet Championship season.

“We're looking forward to working with the entire Norwich City family to promote our brands to a global audience."

The new logos will appear on the shirts worn by players during the game but will not be on replica kits sold by the Club.

Visit for more details about bidstack – and watch this space for more coverage of our partnership in the weeks ahead.

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