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Club News


29 September 2016

Video: Jerome, Murphy and Ruddy make a surprise visit to local youth football club

THREE Norwich City stars gave a group of budding young footballers a big surprise when they showed up unannounced to take part in a training session with the kids.
To help launch the Aviva Community Fund, Canaries trio John Ruddy, Cameron Jerome and Josh Murphy turned up to surprise Costessey Sports U13s as they were training at the Norfolk FA Football Development Centre in Norwich last week.

After having a kick about with the kids, the Canaries stars recalled their experiences of grassroots sports, sharing memories of their first club and how they first started playing, and remembering their first coaches and the friends they made along the way.
The Aviva Community Fund, a nationwide initiative that lends a helping hand to grassroots sports clubs and community causes, has reopened for a second year to offer funding of between £1,000 and £25,000.
This year, Aviva, the proud main sponsor of Norwich City – who are wearing the Aviva Community Fund logo on their kit this season – has introduced a ‘Sport in the Community’ category, which means the hundreds of thousands of grassroots sports clubs across the UK can apply or reapply for funding in a sport-specific category this time around. The closing date for applications is 12 noon on 11th October.
Costessey Sports, founded in 1948, runs 18 teams across senior, junior and mini level football. It was awarded the Norfolk FA Development Club of the Year and has close links with Norwich City FC.
During the visit, Jerome commented: “As professional players it’s important for us to remember that it all started at grassroots level. Amateur football clubs are vital in the community – they bring people together and give people the chance to have fun, get fit and make lifelong friends. It’s been great to come down to Costessey Sports to surprise the under 13s as part of the Aviva Community Fund as they are the future of our game and important to the local community.”
Pete Markey, Brand & Marketing Communications Director at Aviva UK, said: “The Aviva Community Fund is the perfect way for Aviva to help communities come together and support the grassroots sports clubs and local causes that are central to a strong community. Last year, the Aviva Community Fund helped make a difference to hundreds of projects and causes the length and the breadth of the UK and we look forward to helping even more communities this year.”
To enter your club for a chance to secure funding, visit

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