Following Norwich City's return to England from their 2017-18 pre-season tour, we take a look at the week from a media perspective.
It was important to prepare in advance of the trip, with myself and our Senior Video Producer Hayley pulling together a content plan of things we wanted to do while in Germany. We then had meetings with Sporting Director Stuart Webber and Head Coach Daniel Farke to discuss our ideas, which were met extremely positively. We were offered near-unrivalled access – something which is our most valuable commodity but can never be taken for granted.
With two people set to be responsible for all interviews, video production, website content and every aspect of match coverage throughout the tour – as well as managing our four primary social media channels on a day-by-day basis – it was vital to leave England with a general idea of how the week was going to pan out. This meant committing to a lot of long working days, while still leaving ourselves in a position to commit to more off-the-cuff items when the opportunity arose.
Departing Colney for Stansted early in the morning, the initial plan was for social media guru Timm Klose to provide Instagram stories throughout the day. However, an injury picked up against Cambridge United ruled him out of the tour late on. In his place, James Maddison stepped up and performed the role superbly – with terrific GoPro support from Josh Murphy for our other channels.
Arriving at Hotel Klosterpforte late in the afternoon, we were able to confirm which players had travelled as they headed out for their first training session. Jamal Lewis, regularly involved for the senior side so far this pre-season, was among the first team’s roster. With the Under-23s doing their work on the very next pitch, the 19-year-old’s progression from the Development Squad should provide real motivation for others within the Academy to achieve similar in the future.
The first full day in Germany was very much one of acclimatisation for everyone as they got used to their surroundings for the week ahead. A high-energy session in the morning was rounded off by mini-matches, where it was extremely evident no player wants to lose in training let alone in a competitive fixture.
By the afternoon, things had progressed so far with Jacob Murphy’s proposed move to Newcastle that he was given permission to leave the camp to complete the formalities with the Tyneside outfit. Before departing, Jacob made a point of personally thanking everyone he had worked with, which gives an insight into his personality.
We spoke with Wes Hoolahan about his tenth pre-season at the Club then to new fitness chief Chris Domogalla about his first. In the evening, after everyone had eaten, the new players performed their mandatory initiation songs. The less said about that the better, but rest assured nobody was safe…
Tuesday was set aside as a dedicated media day, with Archant reporter Paddy Davitt taking in training ahead of speaking to the Head Coach and our latest signing, Marcel Franke. As part of the interview with Daniel, an update was given on the status of Alex Pritchard and Timm Klose following their weekend injuries.
We then had some fun with the Under-23s doing a Crossbar Challenge, before rattling through video interviews with Russell Martin, Christian Flüthmann/Eddie Riemer and Daniel Farke. You can read and see more from Christian and Eddie in the coming days…
It’s definitely underestimated the sheer amount of work which goes into what some would consider even a ‘simple’ video. The process of setting up multiple cameras, conducting an interview, collecting cutaways, editing, adding music, grading, exporting and then distributing appropriately for different social media channels isn’t a quick one.
This means what may appear to people as one piece of work can actually comprise of three or four different edits for YouTube, Facebook, Instagram and Twitter. It’s very methodical so for Hayley to turn around such a high quantity of videos to an extremely high standard across the week takes a huge amount of time, effort and skill. That’s not unique purely to tour either; both her and our other Video Producer Mason contribute to an outstanding level throughout the whole season in often very high-pressure situations.
Keep an eye out for the second part of #CityOnTour tomorrow as we wrap up the rest of the week!