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Fan consultation: City supporters meet to discuss atmosphere

27 June 2017

Norwich City were delighted to host the first in a series of fan consultation sessions last night on enhancing the atmosphere at Carrow Road.

A diverse group of fans took part, covering all areas of the ground and aged between 21 and 83 years old. In an open discussion that also involved Club officials, fans gave their views on how Carrow Road should be on a matchday and what it should say about the Club.

Topics of discussion included pre-match, in-game and half-time, while other subjects such as stadium improvements were also considered as playing a major role in the overall experience.

Inspiration was also drawn from other clubs, sports and countries to form a set of ideas that the group will work on together with the Club to bring to life over the course of the new season. 

With some ideas easier than others to implement, the Club are now investigating what’s possible with a focus on the start of the new season as well as those requiring longer-term planning.

The Club’s Head of Marketing, Ed Guichard, chaired the evening and was really excited by the outcomes: “As expected, there was an enormous amount of passion in the room with a real energy to make Carrow Road the cauldron we all desire. There were some fantastic ideas put forward and the mission for us now is to bring as many of those to life as possible and generate the atmosphere we all crave.

“It was agreed that for this initiative to be successful it has to be owned and driven by the fans as an organic process, but with the Club playing a crucial supporting role to facilitate as much as we can operationally achieve. It’s clear to see from last night that everyone involved is totally committed to this.”

Moving forward, the group will meet regularly throughout the season to track progress with a number of opportunities for the whole fan base to have their input on any key decisions.

Kicking that off, we would like to ask fans their view on goal music in a simple poll. All you need to do is answer the question ‘should Carrow Road feature goal music’ with a simple yes or no via this link. The poll will stay open until 11.59pm on July 4. 


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