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Norwich City confirm fan consultation events

28 May 2017

NORWICH City Football Club are pleased to confirm some forthcoming events as part of its commitment to a revised and improved fan engagement schedule.

The first event will be a focus group to discuss home match experience and atmosphere on Monday, June 12 at Carrow Road (6:30pm).

Fans interested in taking part can apply by emailing by Monday, June 5.

A group of around 20 people will be randomly selected from these applications and supporter database, as well as including representatives from some fan groups.

A forum event with leading figures from the Club is also scheduled to take place at Carrow Road on Thursday, July 13 in conjunction with the Norwich City Fans Social Club - more details will follow in due course.

The above events form part of a renewed fan engagement schedule with regular points of contact, with the Club committing to a robust consultative process with its supporters.

Norwich City will seek to hold or host at least two public forums each year and host a Q&A with shareholders at its AGM, as well as to undertake digital question and answer sessions with key Club personnel.

Further to the matchday experience and atmosphere focus group next month, the Club will hold other regular supporter focus group meetings covering topics including, but not limited to: ticketing, young supporters/Junior Canaries, communications, catering and retail.

The Club will also seek to hold at least two meetings per year with representatives of officially-recognised Norwich City supporter groups and will celebrate the good work of these groups from Norfolk, the rest of the UK and abroad at a designated match each season.

In addition, the Club will continue to carry out annually its extensive online supporter survey, which will include questions on a variety of topics, as well as helping to explore the relationship between supporters and their Club.

For an invitation to take part in this all we need is your email address which you can provide by logging into your ticketing account HERE or by calling the ticket office on 0844 826 1902.

Running during January, the survey this year was completed by 3,151 fans, which represented a 47 per cent increase from the 2015-16 season.

The findings of the survey are being used to help inform the Club’s planning ahead of the 2017-18 campaign to strive to improve the experience for fans, with key themes being focused on.

Findings include:

• It was shown that supporters have a strong affiliation to the Club, with 62 per cent of season ticket holders and 41 per cent of casual fans considering themselves to be a ‘very strong supporter’ of Norwich City. However, season ticket holders general satisfaction with the Club was down, with membership viewed as the next best option to having a season ticket.

• Supporters were most interested in ‘regular communication’ and ‘things that make them feel closer to the Club’, and there was a feeling by some of feeling dissatisfied and disconnected.

• The primary driver behind membership is access to tickets, with 60 per cent of members interested in joining the season ticket waiting list while 35 per cent of casual fans would be interested in a membership.

• There is a general conception match tickets are unavailable, with 56 per cent of casual fans who stated they didn’t attend more games ‘because of ticket availability’ surprised to learn Carrow Road doesn’t sell out.

• The big screen has been shown to have had a positive influence on matchday experience, with 59 per cent of supporters saying it had improved their experience, quoting replays as the primary reason for this.

• However, pre-match and half-time entertainment were rated poorly, scoring 4.9 and 4.8 out of 10 respectively.

• More positively, the Family FanZone was highly rated with supporters who attended with children giving it 7.5 out of 10, comparing highly against other elements of the matchday experience.

• Furthermore, casual supporters and members were shown to be more likely than season ticket holders to attend matches with children, 31 per cent of casuals saying the primary person they attended with was a child.

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