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The Farke Files: everything you need to know

25 May 2017

From coaching style to the Borussia Dortmund production line, Norwich City Sporting Director Stuart Webber picks out six reasons why the Club have appointed Daniel Farke as Head Coach

Webber on… Farke’s experience
We’re not bringing in a novice here. I understand that he’s someone people in our country won’t have heard of, but he’s someone who has had two very good jobs so far in management at Borussia Dortmund II and SV Lippstadt 08 and he’s done exceptionally well at both clubs. In our thinking first and foremost was ‘who is the very best coach we can get’ and secondly we wanted someone with the personality, drive and ambition to be the best he can be while also making us the best we can be. And that’s why Daniel stood out as an outstanding candidate.

Webber on… choosing Farke
You scout a player on how they fit in with your system and the way they work with your club, and I don’t see it being any different with coaches. You do your research, you go and watch them work at their games, you speak to people who have worked with them – whether that’s players or staff. You talk to people, in Daniel’s case, in Germany who know his methods and how he works so you really know everything there is to know about him. Everything came back positively that he would fit in with the way we are trying to go as a Club in terms of his methods on the training pitch and the tactics he’ll employ. It’s a match we’ve been looking to put together.

Webber on… Farke’s coaching style
He’s here to coach and develop the players as individuals and within the team. And that’s what we wanted at this Club – someone who was going to come in and make a massive impact on the coaching side. We wanted a Head Coach to be spending almost all of his time on the most important part of the Club – the players, and making them the best they can be.

Webber on… Farke’s work at Borussia Dortmund
What a lot of people might not realise is that Dortmund II play in a senior league – they don’t play in an under-23s league in front of 200 people. There are times when they will have 10,000 to 15,000 fans at certain games. So they’re essentially a first team playing in a league, but with predominantly under-23s in their side. He’s also had the chance to work with world-class players at Dortmund – first-team guys who have dropped down into the reserve team for sessions or games, as well as working with young players who he’s developed and pushed on into the first team. He’s worked with the very best, and he’s formed a close relationship with Thomas Tuchel (below), the Head Coach at Dortmund who has been widely touted as one of the next most important coaches in Europe. So the fact Daniel has developed alongside him was fundamental when we went for him. We want to be the very best Football Club we can be, and to do that we need people who have worked with the best people and developed some of the same traits. We felt the impact he’s had from being at a club like Dortmund can certainly be transferred to our Club.

Webber on… the Dortmund production line
It’s outstanding. David Wagner came from there and has had great success this season at Huddersfield, you’ve had Hannes Wolf who left Dortmund Under-19 to join Stuttgart and has just got them promoted to Bundesliga One in his first year, obviously Jurgen Klopp at Liverpool and the success Tuchel is currently having there. Dortmund don’t employ mugs. They have a way and a method which develops fantastic world-class players and world-class coaches and I think for us to be able to tap into that is great, and we would be stupid if we didn’t. They are a breeding ground for top young coaching talent.

Webber on… Farke being Norwich’s first foreign coach
I didn’t see Daniel as a ‘foreign’ choice, I saw him as the right choice. It’s important that you employ someone whose style fits in with the league and the country you’re in. The Championship is a very different league to a lot of leagues in Europe – for a start, the amount of games we play makes it very different. We have three games a week regularly throughout the season, and in Germany if they have a three-game week they actually call it an ‘English week’! We have more of them here, so you have to have a way of playing and a method that fits into that and Daniel’s well aware of the intensity of the Championship. That’s where all of the staff at the Club and myself who have worked in the Championship will be there to help him. It is different when you change countries – it’s a different football culture, there are different mentalities – so we know we can’t believe Daniel will arrive with a magic wand and assume he’s going to nail it all on day one. We’ll be supporting him as a Club to get used to how things are done here.


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