Visit Tampa Bay has become the official destination partner for Norwich City; the first time the destination has been linked with a Sky Bet Championship team.
As part of the initial 12-month deal, visitors to Carrow Road will be whisked away on a virtual vacation at every home game thanks to the introduction of a new half-time challenge.
This interactive outdoor experience will inject a welcome dose of Florida sunshine into each match, giving fans of the Canaries even more reason to be cheerful.
Supporters will also have the chance to sample Tampa’s world-famous attractions, festivals and year-round sunshine first-hand, with winners of each on-pitch competition entered into a seasonal draw to enjoy a family away break.
In addition to Tampa’s advertising being displayed around the stadium, online and in the matchday programme, fans will also be treated to a Tampa Takeover. As part of this, Carrow Road will become a ‘mini Tampa’ for one game as Visit Tampa Bay hosts a series of fun events and competitions that will bring the hip destination to life.
Santiago Corrada, CEO of Visit Tampa Bay, said: “It’s an honour to join Norwich City as its official destination partner and everyone at Visit Tampa Bay is hugely excited about being part of a positive, successful season.
"We’ve been deeply impressed with the club and particularly with the loyalty and love felt for Norwich City from its faithful fan base, which we can’t wait to welcome in Florida.
“Whether fans want to keep their pulse racing while on holiday or enjoy a well-deserved chance to relax, we look forward to introducing them to Tampa’s treasure-trove of travel delights over the coming months.”
Steve Stone, Norwich City’s Managing Director, said: “The half-time activities should be a lot of fun and the association with such a lovely part of the world is great for Norwich City."
To find out more about holidays to Tampa visit www.visittampabay.com.
More details of the new half-time challenge will be announced in due course.