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Norwich City announce partnership with local gin distillery Bullards

9 August 2018

Norwich City are pleased to announce a new partnership with Norwich-based gin distillery Bullards that will see the Club’s bars, corporate areas and Delia’s Restaurant stock the award-winning gins from the 2018/19 season onwards.

Formed in 1837 and reborn in 2015, Bullards is the first gin distillery in Norwich for over 150 years. Based out of The Ten Bells pub on St. Benedicts Street, this small distillery has taken the gin industry by storm, beating off tough competition for Norwich Dry Gin to win Best London Dry Gin in the World Drinks Awards in 2017. 

The three-year partnership sees Bullards as Norwich City’s exclusive gin supplier, stocking their London Dry Gin and Strawberry and Black Pepper Gin – perfect for fans to enjoy in summer.

Its brand-new flavour ‘Old Tom Gin’ will be available from October. The partnership will also include stadium advertising, animated videos, digital and offline advertising and hospitality. 

Norwich City Commercial Director Ben Kensell said: “We’re pleased to bring Bullards on board as our gin partner which allows us to further stock a renowned local company. This is the first exclusive partnership with a gin brand and the addition of another local partner is a big plus in what we’re looking to achieve commercially.

“We’re really confident our fans will enjoy having Bullards at Carrow Road this season.”

John Bullard, whose father was the last Chairman of the Board of Bullard & Sons Ltd and has recently joined Bullards on their Board of Directors, adds: “We decided to partner with Norwich City Football Club because our brand is a 180 year old Norwich institution and we have been keen to partner with other city institutions.

“Two iconic brands joining forces is a really strong message for our city and there is a real optimism in Norwich right now.”

Russell Evans, Chairman of Bullards, commented: “This is a perfect fit for ‘The Spirit of Norwich’ trademark we have recently successfully registered, and will now be using across all of our products and marketing communications.’’

Norwich City is also supporting Bullards' first crowdfunding campaign that launches in the autumn, where football fans will be able to purchase exclusive, money-can’t-buy Norwich City and Bullards’ rewards.


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