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Norwich City announces new pouring rights partners

7 August 2018

Norwich City is pleased to announce a significant new, long-term pouring rights partnership with Greene King and AB Inbev.

The partnership has allowed for a significant amount of investment in the pouring and dispensing equipment at Carrow Road in the cellars and bar areas, ensuring a vastly improved quality of service throughout the stadium.

There will also be a reinvigorated range of drinks available for fans, including East Coast IPA and Budweiser. 

Norwich City Commercial Director Ben Kensell said: “This is a really significant deal financially for the club and it’s a long-term deal giving us stability in this area. We have been through a really robust process to ensure the pouring rights partner focuses on the quality and product range that gives fans everything they want as part of the matchday experience.

“We’re really thankful for the support and long-term commitment Greene King and AB Inbev have shown to the Club, and are certain the new range and variety of drinks available will be well-received by fans this season and beyond.”

Joe Parks, Sales Director at Greene King said: “We are very happy to be entering into a pouring rights partnership with Norwich City, introducing a great range of brands which we are sure visitors to Carrow Road will enjoy.

"Greene King is a huge supporter of sports clubs and associations, both nationally and regionally. We are particularly proud to have links to over 400 sports clubs, large and small here in East Anglia.”

Rowan Chidgey, UK Marketing Manager at Budweiser, said: “We are hugely excited that Budweiser is partnering with Norwich City – the club has a rich heritage, amazing fans and a exciting run ahead as they embark on another season in the Championship.

“Budweiser and football go hand-in-hand and this partnership reflects our support at every level of football in the UK – from grants to grassroots clubs due to our sponsorship of The Emirates FA Cup.

“We wish Norwich City every success for the forthcoming season – come on you Yellows!”


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