Norwich City's new Barclay Stand sponsor Woodforde's were officially unveiled at a special event on Thursday.
Following on from the recent announcement of a new partnership between the local brewey and the Canaries, their sponsorship of the Barclay was on display with a new eyecatching piece of branding.
Norwich City's Managing Director Steve Stone and Commercial Director Ben Kensell were in attendance as well as a host of Woodforde's representatives including CEO James Hughes and Commercial Director James Armitage.
City winger Ben Marshall and Canaries legend Grant Holt were also there to show their support for the unveiling.
Stone said: "I love the signage especially with the yellow and green colours. It's noticeable when you walk into the ground and when you drive around it.
"It's very important to us to have the right sponsors and when the Coral deal came to a natural end because of our association with LeoVegas, we were very keen to have a local sponsor.
"This for me ticks all the boxes in terms of being a well-recognised local sponsor."
Hughes said: "We're absolutely delighted. It looks wonderful in the club colours and everything we wanted.
"Our company has been around nearly 40 years. We're based around eight miles from here so Norwich really is our hometown.
"We have a lot of passionate supporters for our beer and the club has the most passionate fans in the EFL so it's a natural partnership and we're delighted to be a part of this journey."