Norwich City's 2016-17 back-of-shirt sponsors, bidstack, will feature on the Canaries' sleeve for the Emirates FA Cup third round replay at Chelsea.
Football fans around the country will see the bidstack brand, with the game being broadcast live on BBC One.
James Draper, Founder & CEO at bidstack said: "It’s great to see our brand feature again on the Norwich City shirt.
"Since featuring on the back of the City shirt last year, bidstack has become a recognised name in the sports industry and helped cement our exclusive partnership with Football Manager and other games developers."
bidstack is a platform that empowers direct buyer and agencies to dynamically buy in-game native billboard space within video games, initially Football Manager 2018.
Ben Kensell, Commercial Director of the Club said: "It’s great to welcome back bidstack for this special one-off game.
"Their business has grown tremendously since last season, it’s great to see businesses we are connected with achieve such success."