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Community Hero: City v Sheffield United

18 January 2018

Norwich City Football Club is delighted to welcome Helenor Cox as our Community Hero against Sheffield United.

Helenor,19, is taking on the challenge of leading a team of sled dogs 225km across Scandinavia and into the Arctic Circle to raise money for her chosen charity. 

Helenor’s challenge involves a week-long 225km dog-sledding trek to the Arctic Circle while leading her own team of sled dogs. She will be doing her expedition to raise money for The National Autistic Society.

“I enjoy a challenge, especially for a good cause such as this,” she says. “The society does a lot of really important work such as setting up support networks for the family and friends of autistic people, running specialist schools and raising awareness.

“The charity is close to me because I know people who are affected by autism and understand how the charities services can make a real difference to people’s lives.”

Helenor hopes to raise £2650 for her charity and has so far raised £1,177.23. “I would like to say a big thank you to those who have donated or helped spread the word, and to those thinking about donating, every bit helps and even £1 can make a big difference in reaching – or exceeding – the total.

“The support that this charity can offer can be a lifeline to someone struggling to cope, but to be able to continue to keep that support available to everyone who needs it the charity needs to campaign for awareness and funds.”

Helenor has never been to the Arctic Circle or even dog sled before but is no stranger to a challenge. She has previously completed the Nijmegen Marches – a gruelling 100-mile trek for four days across Holland – three times and is also hoping to complete it again this year.

Last year, Helenor was also nominated for her ongoing incredible community work with the Wayland Volunteer of the Year award and received a certificate of recognition. She is also a Cadet Flight Sergeant in the Air Training Corps at Watton and volunteers a lot through that, such as helping out at events and teaches and guides younger cadets. Helenor has recently become a STEM (Science, Technology, Engineering and Maths) Ambassador and hopes to go into local schools and Air Cadet Squadrons to promote the STEM subjects and to encourage young students, in particular young women, to consider pursuing further education and careers in those subjects.

If you wish to support Helenor’s gruelling week-long expedition and donate to her chosen charity, visit HERE

Please give a big Carrow Road welcome this afternoon to Helenor as she brings out the match ball ahead of our game against Sheffield United.

At every Sky Bet Championship home match, Norwich City will invite a deserving community-minded individual(s) to be their ‘Community Hero’ and place the match ball on to a special plinth prior to kick off.

Whether the individual works in the emergency services or the armed forces, is a carer or charity champion, a super fan or a regional sporting hero, the initiative celebrates their contribution to the local community. If there is anyone you think deserves special recognition for their community efforts or personal achievements, please contact the Club via

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