Norwich City are delighted to announce a new substantial long-term stand partnership with famous local brewers Woodforde’s.
From July 30, the Barclay Stand will continue to retain its historic name but will be referred to as the Barclay Stand sponsored by Woodforde’s.
Located just eight miles from Carrow Road, Woodforde’s Brewery have proudly called Norfolk their home since they first began brewing in 1981.
Today, Woodforde’s famous brands are found in bars across the country, and as of the 2018-19 season their popular Wherry Amber Ale and Norada Pale Ale will be available throughout all Carrow Road’s hospitality lounges and concourse kiosks.
Norwich City’s Director of Commercial Ben Kensell said: “We are absolutely delighted to have secured such a famous, local business as the new sponsor of the Barclay Stand and it’s always tremendously exciting when we’re able to welcome one of our own Norfolk businesses to our Club.
"Woodforde’s have such a strong connection with our local business community and our fans, so it’s great they’re on board for the long-term and it’s an excellent deal for the Club in every sense and the perfect fit.
“I’m confident that the fans both in the Barclay and throughout Carrow Road will be excited to hear Woodforde’s plans for the Stand and the season ahead - and this represents another successful commercial close season for the Club as we grow from strength to strength.”
The Barclay Stand will undergo a visual transformation ahead of City’s first home game of the season versus West Bromwich Albion on August 11.
Woodforde’s Chief Executive James Hughes said: “As Norfolk’s largest brewer, we’re delighted and proud to have forged this exciting new commercial partnership with Norwich City, which will enable us to build our profile further by sponsoring the Barclay Stand.
“We know that Norwich supporters are among the most passionate in the EFL so it’s great to be able to play our part by giving something back to the fans who create such a brilliant atmosphere at Carrow Road.
“I’m sure those supporters will be proud to see that the Woodforde’s branding around the stand reflects the Canaries famous yellow and green colours, whilst the signage “Woodforde’s Brewery – Born in Norfolk” couldn’t be more appropriate.
“As well as our prominent branding at the stadium we’re also excited that two of our most popular beers – award-winning Wherry Amber Ale, and Norada Pale Ale – will be available for fans to enjoy throughout the ground."