Norwich City's partnership with Aviva claimed the top prize of Gold in the Sponsorship/Partnership category at the Football Business Awards on Wednesday night.
It was a huge achievement for the City Partnerships team as they beat off competition from Barcelona, Manchester City, Everton, Hull City and Stoke City.
The team were recognised for championing inclusivity and diversity across football initiatives in collaboration with the Club's Community Partner, Aviva.
Initiatives between Norwich City and Aviva over the past year have included Proud Canaries FC, the first-ever LGBT football tournament and the special edition Rainbow Cake baked by majority shareholder Delia Smith.
City were also nominated in the Best Brand Activation Involving a Club category for their partnership with Bidstack.
The Football Business Awards recognise the efforts and achievements that take place off the pitch in supporting the success of the game and highlight the essential role that business plays in football.
Senior Partnerships Manager, Michael Sidell said: “For a number of years now, we have delivered quality partnerships at Norwich, so to win this award ahead of the likes of Barcelona and Manchester City is testament to the efforts of everybody involved, particularly the Partnerships team at Norwich City and Aviva.
“We want to be leading the way, so this is gratification of the great work we do with our club partners to help drive the business forward.
“To win the award for best Sponsorship/Partnership is extra special, so we’ll enjoy the moment, and then look ahead to strengthening our partnership activations in 2019."
Pictured from left to right: Dan Wynne (Community Sports Foundation), Di Cunningham (Proud Canaries), Toby Nickerson (Community Sports Foundation), Danny Nobbs (Aviva), Ben Tunnell (Norwich City), Michael Sidell (Norwich City), Will Mitchell (Sports Marketing Consultant), Sam Jeffery (Norwich City)