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Community Hero: Norwich City v Middlesbrough

13 September 2018

Norwich City Football Club is delighted to recognise the East Anglian Air Ambulance (EAAA) for our Sky Bet Championship match against Middlesbrough.

Nicki Blake, Marketing Communications Manager at East Anglian Air Ambulance will be representing the charity as we celebrate our local air ambulances around the region for the life-saving work that they deliver in our local communities.

National Air Ambulance Week (NAAW) was created in 2012 to raise awareness and boost fundraising of air ambulances, and this week celebrated the seventh annual NAAW to continue to highlight the hard work they carry out each day. East Anglian Air Ambulance launched a ‘Get Up and Go Yellow’ day on Thursday, September 13 for people to donate and go yellow; matching their yellow H145 helicopters.

“We rely almost entirely on the community we serve to support us – without their help we couldn’t keep our crews in the air orattend an average of eight life-threatening incidents or medical emergencies which we are called out to each day across East Anglia and beyond. We need to raise an incredible £12.2 million to develop and deliver our life-saving work this financial year,” said Blake.

The helicopters can arrive at an incident anywhere in the region within 25 minutes, providing a highly skilled doctor and critical care paramedic to scene. The charity’s most frequent call outs are to cardiac arrests, road traffic collisions, accidental injuries and many other life-saving missions which touch the lives of thousands of people each year.

“Many people think we are just a ‘scoop and swoop’ service and are unaware that we essentially bring the A and E department directly to a patient at scene – when minutes can mean the difference between life and death, every second counts when someone you love is involved in a life-threatening emergency.” Nicki continued.

Since East Anglian Air Ambulance launched in 2000, they have attended over 23,000 life-saving missions. They were also the first air ambulance in the country to attend helicopter emergency medical incidents in the hours of darkness to unknown and unlit sites.

“Our mission is to save as many lives as possible and as we take an even more holistic approach to patient care, we are also now looking to deliver free one-hour community first aid training sessions to help the public save more lives, too.”

“All EAAA staff, crew, charity and volunteers, play a huge role in delivering the service; our strapline literally is ‘Together we save lives’ so I’m honoured to represent everyone from the East Anglian Air Ambulance today as a community hero.”

To find out more on the brilliant work our local air ambulance does in the community and ways to donate, please visit:

Please give a big Carrow Road welcome this afternoon to Nicki as she brings out the match ball ahead of our game against Middlesbrough.

At every Sky Bet Championship home match, Norwich City will invite a deserving community-minded individual(s) to be their ‘Community Hero’ and place the match ball on to a special plinth prior to kick off. 

Whether the individual works in the emergency services or the armed forces, is a carer or charity champion, a super fan or a regional sporting hero, the initiative celebrates their contribution to the local community. If there is anyone you think deserves special recognition for their community efforts or personal achievements, please visit the Community Hero page on

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