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Community Hero: City v Reading

10 April 2019

Norwich City Football Club is delighted to welcome Luisa Lyons as our Community Hero for our Sky Bet Championship match against Reading.

Throughout the season, we have celebrated the vital role of the National Health Service to coincide with the 70th birthday of the NHS and have recognised and thanked extraordinary NHS staff from the Norfolk and Norwich Hospital for their everyday support and care to patients. Tonight’s game sees our final NHS Community Hero of the season. 

City fan Luisa, 40, is the hospital's tongue-tie specialist midwife for the paediatric department which involves providing support to babies that are having feeding issues due to a suspected restriction of their tongue.

Luisa was instrumental in helping the NNUH achieve UNICEF baby friendly status in 2015 and has been part of a team to establish a Restrictive Lingual Frenulum (tongue-tie) service, which provides services to babies and mothers across the East of England.

Luisa first began her midwifery training when she was 18-years-old and has worked for the NHS since - seeing and treating thousands of babies and helping them have a better start in life.

Luisa told “I love being able to be there for parents, to support women to feed their babies and ultimately make a difficult time a bit better for them.

“It is fast paced and challenging environment but I am so lucky to work with such a supportive team of nurses, midwives, doctors, and health visitors.”

Outside of work, Luisa remains enthusiastic about helping people wherever she can as she runs a free ‘Infant Feeding Cafe’ on a fortnightly basis in Dereham, supporting mothers who are concerned about their baby's feeding issues and also antenatal and postnatal yoga classes, where she offers advice for pregnant and new mothers outside of the hospital. Luisa has also recently started running free 20 minute yoga sessions at the NNUH for NHS staff to improve wellbeing and reduce stress.

“When I reduced my hours at the hospital from full time to 20 hours, it helped me have time to be able to volunteer, set up a free support cafe and teach pregnancy and postnatal yoga classes which is a lovely balance alongside work and is something that I’ve wanted to do for a long time,” added Luisa.

NNUH Chief Executive Mark Davies said: “Luisa is a vital member of our team and somebody who optimises everything we strive to achieve at NNUH; she is passionate, caring, extremely hard-working and very deserving of the title Community Hero.”

Charlotte Foster, Communications Executive added: “To mark the NHS’s 70th birthday, we have been delighted to recognise staff from our local health service to highlight the vital roles they play in our community.

“We wanted to acknowledge and thank the extraordinary NHS staff members – the everyday heroes who provide dedicated care and support around the clock and it has been a pleasure to welcome; Sarah Harmer, Sarah Diaper, Nicola Burman and Luisa Lyons to Carrow Road this season.”

Please give a big Carrow Road welcome this evening to Luisa as she brings out the match ball ahead of our game against Reading.

The NNUH has 700 plus volunteers who help out in all areas of the hospital. If you have been thinking about volunteering and want to find out more about the roles that you can help made a difference in, contact; 01603 286060 or email

At every Sky Bet Championship home match, Norwich City will invite a deserving community-minded individual(s) to be their ‘Community Hero’ and place the match ball on to a special plinth prior to kick off.

Whether the individual works in the emergency services or the armed forces, is a carer or charity champion, a super fan or a regional sporting hero, the initiative celebrates their contribution to the local community. If there is anyone you think deserves special recognition for their community efforts or personal achievements, please visit the Community Hero page on HERE

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