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Canaries will be supporting Mind to raise mental health awareness

17 April 2019

Norwich City are proud to be dedicating Friday night’s game against Sheffield Wednesday in support of mental health charity, Mind.

Mind is joining with the Canaries to help raise awareness among fans about mental health and the support the charity provides. Alongside this they hope to raise vital funds to tackle mental health problems, both locally and nationally.

The match day comes as part of Mind’s charity partnership with the EFL, which will see the charity work with all 72 EFL clubs, to help bring a lasting legacy around mental health in football.

The charity’s activities will include Mind volunteers holding a bucket collection outside Carrow Road to support vital local mental health services provided by the Club’s local Mind branch – Norwich and Central Norfolk Mind.

Information posters about mental health and Mind will also be visible throughout the ground and an awareness-raising video will be played on the big screen. The players will also be wearing supportive warm-up T-shirts ahead of the game.

Mind’s own research shows that over half of people (56%) feel that football fans find it easier to show their emotions at football matches than at any other time. Despite this the charity also knows that many fans, particularly men, are likely to be struggling in silence for fear of opening up about their mental health.

Mind hopes mental health-themed match days like this will begin to open up the conversation among football fans about their mental health as well as raising awareness about the support Mind offers.

Mind’s Partnership with the EFL launched at the start of the 2018/19 season and runs for two years. It aims to:

  • raise awareness about mental health with fans, clubs and staff
  • raise funds to deliver life-changing support
  • help improve the approach to mental health in football working with other partners in the game.

Paul Farmer, Chief Executive of Mind, said: “Every year, one in four of us will experience a mental health problem. That could be one person in every family, hundreds of football players and many thousands of football fans.

"We are proud to be working in partnership with all 72 clubs in the EFL, as part of our charity partnership with them, to be real game-changers in the way football tackles mental health. We hope that events like our match day with Norwich City will reach out to fans and let them know that whoever you support, Mind supports you.”

You can help support Mind’s vital mental health services by texting FOOTBALL to 70660 to donate £3. Full T&C’s are available HERE.

For more information about Mind’s partnership with the EFL and wider work in football, click HERE


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