The official ribbon cutting ceremony took place yesterday evening, with Delia Smith and other board members present alongside Club partners and competition winners.

The store, located on the ground floor of Jarrold Intersport, is much more than just a retail store. It’s a destination for fans to immerse themselves in a Norwich City environment, with features including a state-of-the-art LED screen, a gaming zone, and a penalty kick simulator.

Kayleigh Coverdale, Head of Retail at the Club, said: “It’s been two years in the making and we’re really proud of the end product. The Hub is much more than just a retail outlet, it provides plenty of experiential opportunities for our fans to enjoy. We’re really pleased to open The Hub for business and can’t wait to see all of our fans enjoying the space.”

Michelle Jarrold, Development Director at Jarrold, said: “This is an exciting time for retail in Norwich City Centre as the Norwich City Fan Hub offers a brand new shopping experience for sport fans young and old. We are delighted to be collaborating with Norwich City Football Club and the new store will certainly have the wow factor!”

Tim Shattock, Trading Director at Jarrold, said: “It’s with delight that we are collaborating with Norwich City to launch the first ever NCFC Fan Hub at Jarrold Sport. We launched Jarrold Sport as one of the first Intersport concept stores in the UK a year ago and it’s great to be supporting this exciting new football experience store, which will take shopping to the next level.”

Opening hours*

Monday: 9.00am - 5.30pm
Tuesday: 9.00am - 5.30pm
Wednesday: 9.00am - 5.30pm
Thursday: 9.00am - 7.00pm
Friday: 9.00am - 5.30pm
Saturday: 9.00am - 6.00pm
Sunday: 10.30am - 4.30pm

*Opening hours during public holidays may vary.

Contact Details

The Fan Hub @ Jarrold Sport
15-17 London Street
Norwich
Norfolk

Norwich City's new Fan Hub now open!

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Principal Partners

Primary Partners