Representatives from Norwich City Football Club were in Finland on Tuesday to confirm details of a new partnership with the Eerikkilä Sport & Outdoor Resort.
In the summer of 2020, the club will host a series of football camps at the Eerikkilä resort, allowing the younger generation of football fans in Finland to train like their national team hero Teemu Pukki.
The Eerikkilä resort, home of the Sami Hyypia Academy, is a state-of-the-art sports facility located 100km north of Finland’s capital city, Helsinki.
The Norwich City Finland soccer camps follow on from previous successful iterations out in Tampa Bay, America.
And following recent success of an official Norwich City pop-up shop in a Helsinki shopping centre, details of a return visit for the club’s retail team later this month were also announced.
Further Norwich City merchandise, plus a bespoke range of Teemu Pukki products, will be available for the people of Finland to buy from the Kamppi Shopping Centre on Friday, December 13 and Saturday, December 14.
In a joint statement, Norwich City commercial heads Sam Jeffery and Ben Tunnell said: “This is an exciting step. Finland is becoming an increasingly important market for the football club and we’ve been very proactive in our recent activity in the region, as displayed by our ‘We Believe in the Huuhkajat’ campaign.
“The soccer camps are the next part of this journey. The people of Finland have welcomed and engaged with our football club over the 12 months and, with the support of our club partners Best Fiends, we’ve already delivered some incredible results.”
Petri Jakonen, Managing Director at Eerikkilä Sport & Outdoor Resort, added: “It has been wonderful to follow Norwich City passionate work in Finland. It looks like Norwich City FC has come to Finland to stay.
“We are proud of the cooperation and look forward to the first Norwich City football camps in Eerikkilä.”
A special documentary detailing the club’s recent activity in Finland, with unprecedented access to Pukki and national team, is also set to be released over the coming period.
Details of how supporters can watch the documentary will be announced in due course.