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Norwich City's partnership with Desira Group extended

9 July 2019

Norwich City is delighted to announce the extension of its partnership with East Anglian-based Desira Group PLC to a fourth year.

The family-owned motor group provides Norwich City with a fleet of vehicles across the business and will be used by support staff at the Club’s training ground and colleagues based at Carrow Road.

Desira Group has been established for over 47 years and has eight dealerships throughout East Anglia employing over 220 staff across their sales, service and parts business.

They now represent ten car manufacturers including Fiat, Nissan, Citroen, Peugeot, Suzuki, MG, Jeep, Alfa Romeo, Abarth and SsangYong.

Sam Jeffery, Head of Commercial Operations, said: “It’s a great pleasure to be extending our relationship with Desira. We’ve thoroughly enjoyed working with Stuart and his team over the past three years and we are very much looking forward to another season of the partnership.”

Stuart Stone, Managing Director of Desira Group, said: “We are extremely proud to start our fourth year of partnership with Norwich City Football Club and at such an exciting time too, we cannot wait to see Norwich in the Premier League.

“As a family owned motor group and the Official Car Partner of Norwich City, our aim has always been to provide exceptional service and offer fantastic value for money to both our loyal and new customers which is a perfect fit for both the fans and Club.

“We would encourage as many Canaries fans and followers to check out our special offers.”


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