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Norwich City extend partnership with Visit Tampa Bay to a third year

17 July 2019

Norwich City is delighted to announce the renewal of its award-winning partnership with Visit Tampa Bay, the Club’s Official Destination Partner.

The announcement comes as the Canaries host the Club’s inaugural Tampa-based soccer camp – the Yellow and Green Dream – in collaboration with partner club, the Tampa Bay Rowdies.

“The relationship with Visit Tampa Bay has grown into something far more than we ever imagined it would be. The proactive and pioneering nature of their business provided Norwich City with a catalyst to set in motion plans to internationalise the Club, plans that very conceivably wouldn’t have happened anywhere near as quickly had this partnership not been so successful”, commented Sam Jeffery, Head of Commercial Operations.

“We have a number of synergies with Visit Tampa Bay as an organisation, and we believe our relationship is leading the way in how international sponsorships should work.

“Our warm weather winter training camp in Tampa, in November 2018, was a first of its kind in football, particularly at Championship level, and the links fostered from that have grown to the extent that we launch our soccer camps, in partnership with the Tampa Bay Rowdies and Visit Tampa Bay this week.

Our long-term goal is that soccer fans in Tampa Bay take Norwich City to their heart and we become the go-to option as a supporter of UK football, outside of the top 6 teams. This would never have been possible without our partnership with Visit Tampa Bay, and the ongoing support of Santiago, Patrick and all the great team there.”

Santiago C. Corrada, President and CEO of Visit Tampa Bay stated: "We are very excited to partner with Norwich City for a third consecutive year, especially now that Premier League football will once again grace Carrow Road.  Our partnership continues to grow. From last year's warm weather break which spurred the team to a great second half of the season leading to the Championship title to the growth of the Yellow and Green Dream, we are delighted to continue our association with the club."

"With more non-stop flights from Gatwick and new seasonal flights through Amsterdam on Delta/KLM, it's easier than ever for Canaries to experience Tampa Bay’s thrills, Cuban culture, year-round activities, fantastic food and waterfront sunsets.  We look forward to a great season and welcoming more fans to Unlock Tampa Bay.  On The Ball, City!” added Santiago.


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