At Norwich City's next home match with Swansea City on Friday, March 8 (7.45pm KO), supporters will find collection points for the Trussell Trust Foodbank outside Carrow Road.
The Trussell Trust supports the Norwich Foodbank who have provided over 9,500 food parcels to help local people in the last year.
There will be three collection points around Carrow Road for fans to bring food items to drop off before they come to the match – one at the Barclay/South Stand corner, one at the corner of the Barclay/City Stand and another outside the Club shop.
The most needed items at the moment are long-life milk, instant mash, tinned potatoes, fish, meat and fruit - with the foodbank already currently well stocked with items such as baked beans, pasta and cereal.
The initiative for the collection came from the Canaries Trust, which has researched similar projects elsewhere in football.
Canaries Trust chairman Robin Sainty said: "We have been discussing this for some time and are delighted with the support shown by the Club. Norwich has always been a socially aware city, and this is a chance for people to help those less fortunate than themselves.
“People may well see foodbanks as something to help the homeless and unemployed, but the sad fact is that even working people on low incomes are now known to be using them.
“On my recent trip to Leeds I saw how well supported foodbank collections at football matches can be and I hope that our fans and Swansea’s get behind this in a big way, because just one can or packet can make a difference.”
He added: “The most useful items are long-life milk, instant mash, tinned potatoes and tinned fruit, so if people are able to bring any of these items along on 8th March they would be gratefully received at one of the collection points around the ground, but please note that the foodbank is well stocked with baked beans, pasta and cereal so these items are less important currently.”
Hannah Worsley, Project Manager at Norwich Foodbank, added: “We are all so grateful for the support we receive from our respective communities and have seen how generous football fans are across the country at different matches. We are therefore delighted to have the opportunity to be a part of this movement and hope that both Norwich and Swansea fans alike will be happy to help us to keep feeding people who are in crisis.”