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City season ticket video wins Best Club Marketing Initiative award

29 November 2019

Norwich City scooped two awards at yesterday’s prestigious 2019 Football Business awards, which recognises and rewards off-pitch activity.

City won the first award of the night, the ‘Best Club Marketing Initiative’, for the 2019-20 ‘All Together Now’ season ticket renewal campaign, which culminated in #TheTicketOffice mockumentary.

City’s Head of Marketing, Gavin Beard, said: "We’re delighted to bring home the award for ‘Best Club Marketing Initiative’ for what was an innovative and really unique campaign.

"The objective was to showcase the unity and togetherness that’s at the heart of this Club, and we’re really pleased we delivered this.

"The category was incredibly strong with some outstanding nominations, so to secure the award is really satisfying."

Hayley Brasnett, Head of Content, said: "When Gavin delivered the concept in October 2018, I knew we were going to create something special but I didn’t quite realise how special. When the video was released the reaction and exposure was overwhelming and I’m so proud that we have now been recognised by industry professionals for this work. It was an unbelievable group effort and something we’re extremely proud of."

City also won bronze in the ‘Partnership of the Year’ category for the outstanding work delivered alongside Visit Tampa Bay. The partnership, which has evolved rapidly over the past three seasons, has unlocked massive commercial and footballing potential in Florida, with Norwich City now officially partnered with Tampa Bay Rowdies soccer team. City sent Academy starlet Caleb Richards on loan to Tampa this year, and hosted our first overseas soccer camp in the States – the ‘Yellow and Green Dream.’

Sam Jeffery, Head of Commercial Operations, stated: “We’re delighted to be recognised for the pioneering partnership we have with Visit Tampa Bay. To finish as the best club associated partnership, ahead of clubs like Barcelona and Spurs, and behind worthy charities like Mind and Prostate Cancer UK, is really pleasing.

“The partnership has grown from strength to strength over the past three years, and we’re immensely proud to be amongst the leading lights within our industry in the way we activate, having taken home Partnership of the Year last year alongside Aviva.

"Further news on the next step in our association with Visit Tampa Bay will be released shortly, and we’re excited for the fans to continue to support this ground-breaking partnership.”

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