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Commercial

Norwich City launches new partnership with i2 ltd

18 November 2019

Norwich City Football Club are delighted to share details of a new partnership with i2 ltd.

One of Finland’s leading marketing agencies, i2 ltd will help further the Club’s continued efforts to further their reach throughout Finland.

As a result of the success of forward Teemu Pukki for both club and country, Norwich City’s presence throughout Finland has grown over the recent period. Finland is now the second largest retail market for the Club outside of the UK.

City’s Head of Commercial Development Ben Tunnell said of the Partnership: “When we set out on our journey of support for Teemu Pukki and the Finnish national team, it was clear that for us to be commercially successful we would need to partner with Finland’s premier marketing agency for us to achieve our commercial objectives.

“We are very happy to agree a cooperation strategy with Jari-Pekka Jouppi and i2 ltd. In the UK we have built the foundations of our self-financed model on securing long-term regional partnership agreements with local businesses. We are hoping to continue this trend overseas by partnering with great, privately-held local Finnish businesses.”

i2 ltd Director Jari-Pekka Jouppi said: “The people of Finland are now extremely interested in Teemu Pukki and Norwich City. During the current season, the team’s games have had an average of 400 Finnish spectators. We wish to make using the team in marketing communications both in the English and Finnish markets as easy as possible.”


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