Norwich City Football Club are delighted to announce the extension of our partnership with Woodforde's Brewery.
The renewal was marked on Tuesday afternoon when Norwich City legends and ambassadors Grant Holt and Darren Huckerby visited Woodforde's HQ at the Fur and Feathers Pub in Woodbastwick to sample some of their famous ales and lagers.
The partnership will continue for another five years, with Woodforde's branding remaining prominent on the Barclay Stand for the 2020-21 season.
Head of Commercial Operations at Norwich City, Sam Jeffery, said: "It's brilliant news for the club. It's been a great partnership for the last couple of years. We met Joe Parks [Woodforde's new managing director] around three to four months ago and he's got a very clear vision and strategy here.
"It's worth pointing out that Woodforde's had the opportunity to walk away at the end of the current season and given the circumstances that every business is facing at the moment, they would have been well within their rights to do so.
"Joe didn't want to do that and he was keen to extend. We're delighted to be extending the deal for a further five seasons.
"Woodforde's are synonymous with the region, as is Norwich City. You've got two strong Norfolk brands working well together and we're looking forward to the next five years."
Joe Parks, Managing Director at Woodforde's Brewery, said: "I'm really pleased. It's a fabulous thing for us and Norwich.
"Norwich is in our heart and soul. I like the fact that our branding [at Carrow Road] is yellow and green in the Norwich colours. It stands out very nicely.
"We've had Grant and Darren here today pouring a couple of pints for some of our customers in the pub.
"We're going to look to take the partnership more into the community and engage with our customers to help get people into the ground and make the fan experience inside the ground really good with some of our great beers."