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Interviews

"Everyone got on with the job" - Waitrose assistant Elliot Ward

28 August 2020

We recently invited a selection of key workers to Carrow Road to help launch our 2020-21 away kit, and spoke to them about how they've supported the local community over the COVID-19 pandemic.

Elliot Ward is an assistant team manager at Waitrose, and has had to work hard to respond to the current climate to prepare the supermarket for customers.

canaries.co.uk: How have you supported the community during the pandemic?

EW: It's been really strange. We've limited the amount of customers we've allowed in. The general vibe around the shop floor has been strange as a lot of people were furloughed and a lot were shielding as well, but there's a lot of normality now. The last few weeks have been sort of back to normal as a few more areas of the branch are being opened again. We're letting a lot more customers in as well.

canaries.co.uk: Has it been difficult adapting to all of that change?

EW: The amount of customers we've been seeing and the money the branch has been taking obviously hasn't been quite as much as it was before, but generally everyone has got together and got on with the job as much as we can.

canaries.co.uk: What was your reaction to being invited to Carrow Road for this kit launch?

EW: Very shocked! I got a call from my branch manager when I was at home, basically saying 'I've got an opportunity for you if you're interested. I've put you forward for something'. I was very surprised but very excited as a boyhood Norwich fan. I literally couldn't wait to do it.

I really like the style, the stripes and the colour on the kit. It's quite different to what we've had in the last few years and has a really nice fitting. I'm looking forward to seeing it next season.


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