Norwich City Football Club is delighted to reveal its Errea home kit for the 2020-21 season.
Carrying our famous yellow and green colours, the shirt features a white, yellow and green collar and sleeve trim along with jacquard fabric appearing in subtle stripes, giving the shirt a premium classic feel.
Principal club partner Dafabet will once again feature on the front of the home shirt with BADU Sports, courtesy of Bidstack, appearing on the lower back of our match shirts for the first time. It’s with pleasure that we can confirm Lotus has enhanced its partnership with the club and will now appear across all the youth and academy shirts. A new back of shorts partner will be revealed in due course.
The campaign to release the kit, inspired by the classic nature of the shirt, was launched with a promotional video featuring renowned violinist Sally Potterton performing Symphony No. 40 by famous composer Wolfgang Amadeus Mozart in the centre circle of the pitch at Carrow Road.
The video also reveals a set of unique baroque style portraits, commissioned by the club and created by celebrated illustrator Phil Galloway, of our players wearing the kit. These will be on show at the Norwich City Fan Hub from today.
Sam Jeffery, Head of Commercial Operations, said: “When we set out designing this season’s home kit in collaboration with Errea we had a classical, classy concept in mind, and I think that’s been delivered. A huge amount of time and effort has gone into this across our retail, marketing and communications teams, with the result being a launch campaign and shirt that we’re incredibly proud of.
“This also marks the second season of partnership with Dafabet, who continue to support us in the Championship, and the start of a new partnership with Bidstack and BADU Sports – we’re thankful for the great support from these partners. Furthermore, we’re extremely grateful and excited about the evolution of Norwich City’s partnership with Lotus, with their brand now adorning all youth and academy shirts”.
Kayleigh Coverdale, Head of Retail, said: “We are delighted to launch our new kit for the upcoming 2020-21 Championship season. This kit has been a year in the making with our technical kit partner Errea and the elegant look and feel is brought to life by the special jacquard fabric - this is a process used for the first time in our 10th season with Errea.
“The jacquard process is one where the pattern has been incorporated into the weave of the fabric rather than printed on. This gives the shirt the subtle silky stripes that add to the texture of the fabric.
“For personalised shirts, supporters can now have their name and chosen number in our club colours for the upcoming season.”
The new kit is available to purchase now ONLINE, at our Fan Hub situated downstairs in Jarrold Intersport, and at the club’s official Carrow Road store which reopens today at 9.30am.