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Club support Rainbow Laces campaign

7 December 2020

Norwich City’s Sky Bet Championship fixture against Nottingham Forest on Wednesday, December 9 will be dedicated to supporting Stonewall’s annual Rainbow Laces campaign as we continue to celebrate LGBT+ inclusion and make it clear that football is for everyone.

The club is proud, along with other football clubs across the country this month, to raise awareness and show support for the initiative and for the LGBT+ community.

The importance of community is a central theme in this year's Rainbow Laces activation due to the ongoing impact of the coronavirus pandemic having a huge impact on LGBT communities, as many are experiencing heightened feelings of isolation and loneliness. Many LGBT+ fans don’t feel welcome at public sporting events and this year aims to raise awareness of the impact that LGBT+ people have on sport and celebrates the influence that sport has on LGBT+ people.

The club has organised for rainbow corner flags to be used during the match with the club captain set to wear the official rainbow captain’s armband. The rainbow colours will also adorn the flag above Carrow Road, digiRIBBON and the fourth official’s LED board.

Established by Di Cunningham in February 2013, Proud Canaries is Norwich City’s LGBT+ Fans Group and works with the club to make Carrow Road a safer and more pleasant place for everyone by promoting the inclusion and challenging discrimination. They are proud to be the second officially recognised LGBT+ football supporters’ group in the country, and have an overarching vision to ‘challenge discrimination for better enjoyment of the beautiful game.’

Di Cunningham said: “The Rainbow Laces campaign provides a colourful focus to examine football’s relationship with the LGBT+ community and for many clubs it’s an annual one off. But I’m proud that Norwich City’s active work to promote diversity and address discrimination are an ongoing commitment.”

Norwich City is committed to making football a game for everybody and do not tolerate homophobic or discriminatory language.

Visit to learn more about the campaign.

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