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Club to support Heads Up for Liverpool game

13 February 2020

Football is coming together this weekend with the ambition to kick off a conversation around mental health, as new research shows just one in three football fans regularly talk about mental health with their friends.

Across 8-9 February and 14-17 February, every team from across the Premier League, English Football League, The National League, The Barclays FA Women’s Super League, The FA Women’s Championship and The FA Women’s National League will dedicate their matches to Heads Up - a partnership between The FA and Heads Together.

This weekend’s Premier League match against Liverpool will feature Heads Up branding on player kits, around the stadium and in the programme. Academy players will also assist our programme sellers in handing out copies of OTBC.

Spearheaded by HRH The Duke of Cambridge, the season-long Heads Up campaign aims to harness the influence and popularity of football to normalise the conversation around mental health, working closely with charity partners Mind, CALM and Sporting Chance.

The Club delivers several programmes to promote positive mental health and wellbeing among its players, staff and local community.

In January this year, Norwich City held a mental health awareness evening for all club staff at Carrow Road to openly and honestly discuss a range of challenging life experiences, dealing with those experiences and being mental health aware.

Earlier this season, sat down with first-team player Timm Klose, Under-23s player Tom Scully, former Norwich player Cédric Anselin and Community Sports Foundation coach Dudley Garner to share their struggles in a powerful discussion. 

Norwich City’s Academy also play their own part in promoting initiatives such as ‘Heads Up’ and ‘If U Care Share’ with players sharing awareness in workshops of mental health issues among young people, opening a discussion for players struggling mentally to speak up.

Our Community Sports Foundation deliver physical activity programmes such as ‘Extra Time’ and ‘Run For Me’ which focuses on supporting its participants’ mental health and wellbeing through free weekly physical and social sessions.

Whether you or someone you know is struggling, or if you want to help dispel the stigma, kick off a conversation about mental health this weekend.

Join the conversation using #KickOffAConversation and #HeadsUp.

To find out more and get tips from Heads Up’s charity partners (Mind, CALM, Sporting Chance and Heads Together) visit

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