Norwich City announced a new Regional Partnership with Pyynikin Brewing Company at the British Embassy in Helsinki, Finland last week.
As a part of City’s on-going international strategy to expand the Canaries brand throughout Finland, the Club and Pyynikin Brewing Company will produce and retail a new official Norwich City Football Club IPA and lemonade. Both the beer and the lemonade cans will feature Norwich City imagery including that of the recently crowned Finnish Athlete of the Year, Teemu Pukki.
Toumas Pere, Founder of Pyynikin Brewing Company said: "We are proud to co-operate with the Canaries. We share a lot of common values and attitudes like hard work, never giving up and enjoying what we do.
We are also happy to present our brewing skills to the fans of the Canaries with this beautiful Norwich IPA."
Head of Commercial Development for Norwich City Football Club, Ben Tunnell added: "Our expansion throughout Finland over the past few months has brought tremendous success, not just in the building of a new passionate Finnish fan-base, but in the formation of some really exciting new partnerships.
"Pyynikin Brewing Company is one of the most popular and fastest growing independent breweries in all of Finland. With this Partnership, Norwich City branding will find a new home within hundreds of retailers throughout Finland on the Norwich IPA and Lemonade cans."