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Emirates FA Cup final to be renamed in honour of the Heads Up campaign

11 June 2020

The Football Association [The FA] has today announced that this season’s Emirates FA Cup Final willbe dedicated to Heads Up, with lead partner Emirates donating their title to the campaign.

As a result, the showpiece event in the football calendar, provisionally scheduled to take place on Saturday, August 1, will be known as The Heads Up FA Cup Final.

Spearheaded by HRH The Duke of Cambridge, Heads Up is a partnership between Heads Together and The FA that harnesses the influence and popularity of football to change the conversation on mental health.

The season-long Heads Up campaign was launched at The FA Community Shield and has been visible across all levels of football in England throughout the course of the 2019-20 season. Culminating in The Heads Up FA Cup Final, the campaign has strived to raise awareness, spark conversation and signpost support for those in need, highlighting to the nation that we all have mental health and it is just as important as physical health.

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