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Club launches first-ever sustainability partnership with Kotkamills

6 October 2020

Norwich City and Kotkamills are delighted to announce their sustainability partnership, the first ever in the club’s history.

Kotkamills, a Finnish manufacturer of fully recyclable food service board, started with a sawmill in 1872 and has since grown to an industry-leading provider of fully recyclable, sustainable paperboard made from wood that is traceable and sourced from certified or controlled forests. The pioneering board material allows products such as cups, plates, and straws, to be manufactured without commonly used plastic lining.

The multi-year partnership will see Kotkamills work with the club to reduce the amount of plastic waste that is disposed of as a by-product of food and drink at Carrow Road football stadium and the Lotus Training Centre. The partnership is a part of the measures aimed at achieving the club’s wider sustainability goals.

Once fans are allowed back to the stadium, they will see the revolutionarily easily recyclable paperboard, manufactured using paper sourced from sustainably managed forests, accredited by PEFC™ to have replaced plastic cups and food boxes. As a result, the changes already implemented will result in over 100,000 items switch to plastic-free over the next three years with a view of continuously implementing more sustainable measure over this time.

Chief Operating Officer at the club, Ben Kensell, said: “At a time where it would be easier to continue with our old ways, I’m pleased to see the club explore and implement ways where we can operate more responsibly and sustainably. I look forward to see Kotkamills and the club continue collaborate and progress on our journey to become more sustainable across all areas of the club”

Ben Tunnell, City’s Head of Commercial Development, and Sam Jeffery, City’s Head of Commercial Operations, added: “In November 2019, the club set out our ambitious internationalisation project – “We Believe in the Huuhkajat” - in support of the Finnish national team and star striker Teemu Pukki; we sought to become the English club of choice for the people of Finland and capitalise on our organically grown popularity thanks to Teemu’s success.

“The country has grown into the club’s key European territory commercially – across partnerships, fan engagement and retail. Our flagship partnership with Kotkamills, announced today, is the club’s first ever sustainability partnership, and we’re delighted to be working with such a reputable Finnish business to start developing something truly special.” 

Markku Hämäläinen, CEO at Kotkamills, noted: “It’s great to see how Norwich is taking responsibility for ecological rebuilding. The Club and its supporters play a significant role as a trend setter in building a new consumers mindset around sustainability and recycling not only in the field of football but also in other platforms for sports and cultural events. It is our honour to help in changing the game towards a world that is less dependent on plastics”.


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